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How the World Sees You
- Discover Your Highest Value Through the Science of Fascination
- Narrated by: Sally Hogshead, Erik Bergmann
- Length: 12 hrs and 20 mins
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How the World Sees You
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Summary
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about How the World Sees You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Josefin
- 03-04-15
Fascinating book
Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr. J. A. Ball
- 03-04-17
A truly insightful book
Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?
This has been one of my favourite audiobooks of recent times, as I had so many realisations relevant to myself and business.
What other book might you compare How the World Sees You to, and why?
As far as I know, it's fairly unique. Quite different to personality tests or general psychology.
Did you have an emotional reaction to this book? Did it make you laugh or cry?
I had some big AHA! moments. A few laughs too.
Any additional comments?
Sally is one of the best presenters I have listened to. Her style is great and very personable. I did not know what to expect when I got this book, but now I think it is essential reading.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Michael Timothy Allen
- 30-07-20
Totally Unsuitable Book to Be On Audible
In a written book form I think this is probably a fair read. But this shouldn't be on Audible. It is not viable to listen to this book on the move because of constant references to materials that need to be read. I don't mind a few of these in an Audible book, but this one takes it way, way too far.
I subscribe to audible to listen on the move, in my car or when jogging or walking. Impossible to to do this in a meaningful way with this title.
I have to also say I think the Author waffled a lot about her own life, getting useful info out was hard work and although I went deep into the book, I had to give up. Not a good experience
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