Wine Economics

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

Inside the Chinese Wine Industry takes you on a thrilling adventure through the past, present, and future of wine in China. The wine business is one of the world’s most compelling industries, and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long-established countries such as Australia.