Information Theory

Behind the familiar surfaces of the telephone, radio, and television lies a sophisticated and intriguing body of knowledge known as information theory. This is the theory that has permitted the rapid development of all sorts of communication, from color television to the clear transmission of photographs from the vicinity of Jupiter. Even more revolutionary progress is expected in the future.  

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data. Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive - an aggregate lifeform.

Science doesn't speak for itself. Neck-deep in work that can be messy and confounding and naïve in the ways of public communication, scientists are often unable to package their insights into the neat narratives that the public requires. Enter celebrities, advocates, lobbyists, and the funders behind them, who take advantage of scientists' reluctance to provide easy answers, flooding the media with misleading or incorrect claims about health risks. In Bad Advice, Paul A. Offit shares hard-earned wisdom on the dos and don'ts of battling misinformation.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

This new book by New York Times best-selling author George Gilder tackles key questions about how monetarism distorts the economy and leads to misallocation of investment. Gilder covers a variety of topics, including Milton Friedman's greatest "error", money supply and velocity, the perils of high-volume trading, Bitcoin and how it mimics gold, and why a gold standard is superior to targeting based on a basket of commodities.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

America’s struggling economy needs a better philosophy than the college student’s lament,“I can’t be out of money, I still have checks in my checkbook!” We've tried a government spending spree, and we've learned it doesn't work. Now is the time to rededicate our country to the pursuit of free-market capitalism, before we’re buried under a mound of debt and unfunded entitlements. But how do we navigate between government spending that’s too big to sustain and financial institutions that are "too big to fail?"

Threats from synthetic media, such as deepfakes, present a growing challenge for all users of modern technology and communications, including National Security Systems (NSS), the Department of Defense (DoD), the Defense Industrial Base (DIB), and national critical infrastructure owners and operators.

Based on secret files obtained through the Freedom of Information Act, the new edition includes accounts of seven of the most important USAF inquiries - among them the story of the nights the White House was buzzed by UFOs, the mystery of the Lubbock Lights, the full story of Captain Mantell, Ufology's first martyr, and the startling conversion of the prominent astronomer J. Allen Hynek from UFO skeptic to believer. This startling and fascinating book uncovers not only the anatomy of a government cover-up but also provides stark and chilling evidence that we are not alone.

In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions about the practices and principles of management. Drucker explains "The New Information Revolution", discussing the information an executive needs and the information an executive owes.

For decades, a few numbers came to define Chinese politics—until those numbers did not count what mattered and what they counted did not measure up. Seeking Truth and Hiding Facts argues that the Chinese government adopted a system of limited, quantified vision in order to survive the disasters unleashed by Mao Zedong's ideological leadership. Jeremy Wallace explains how that system worked and analyzes how the problems that accumulated in its blind spots led Xi Jinping to take drastic action.