Information Design

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

Inviting listeners to explore a modern field of study with deep historical foundations, the book begins by considering the complexities of the term "information" and the information life cycle from classification to preservation. Each chapter examines a different area within IS, surveying its history, technologies, and practices with a critical eye.

Ninety-four percent of consumers will leave a website if it has poor graphic design. Do you want to effortlessly keep an audience’s attention on your data visuals and not their phones? Keep listening.