Global Power

Penguin presents the audiobook edition of The Square and the Tower by Niall Ferguson, read by John Sackville. Most history is hierarchical: it's about popes, presidents, and prime ministers. But what if that's simply because they create the historical archives? What if we are missing equally...

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

The authoritative book to help you make sense of the world - as told by a former British diplomat. 'A must-read to understand the often bewildering world we now live in, written as a scholarly book in an accessible tone' - READER REVIEW ⭐⭐⭐⭐⭐ Iran. Greenland. Ukraine. Global politics...

In this new history of the conflict that defined the postwar era, Sergey Radchenko provides a deep dive into the psychology of the Kremlin's decision-making. He reveals how the Soviet struggle with the United States and China reflected its irreconcilable ambitions as a self-proclaimed superpower and the leader of global revolution. This tension drove Soviet policies from Stalin's postwar scramble for territory to Khrushchev's reckless overseas adventurism and nuclear brinksmanship, Brezhnev's jockeying for influence in the third world, and Gorbachev's failed attempts to reinvent Moscow.

Experts believe that Brazil, the world's fifth largest country and its seventh largest economy, will be one of the most important global powers by the year 2030. Yet far more attention has been paid to the other rising behemoths: Russia, India, and China. Often ignored and underappreciated, Brazil, according to renowned, award-winning journalist Michael Reid, has finally begun to live up to its potential but faces important challenges before it becomes a nation of substantial global significance.

The more we know about the catastrophic implications of climate change, the more fossil fuels we burn. How did we end up in this mess? In this masterful new history, Andreas Malm claims it all began in Britain with the rise of steam power. But why did manufacturers turn from traditional sources of power, notably water mills, to an engine fired by coal? Contrary to established views, steam offered neither cheaper nor more abundant energy - but rather superior control of subordinate labor.

Learn about Argentina's Week of the People’s Martyrs, Mexico's Night of Tlatelolco, and France's Mai 68.

Part political exposé, part psychological thriller, and part spiritual reckoning, In Trudeau’s Kitchen is a shocking illustration of how an ordinary citizen can become the target of not only the political world—but of a hidden empire of covert systems, governmental agencies, and even the corporations we depend on daily. It is both a warning and a call to action—a deeply researched, first-hand revelation of the new frontiers of political influence in the digital age.

This book is the first of its kind to examine the role of great powers in the international politics of climate change. It develops a novel analytical framework for studying environmental power in international relations, what counts as a great power in the environmental field, and what their special environmental responsibilities are. In doing so, the book connects International Relations (IR) debates on power inequality, great powers and great power management, with global environmental politics (GEP) scholarship.

Should we stop caring about fading regional powers like China, Russia, Germany, and Iran? Will the collapse of international cooperation push France, Turkey, Japan, and Saudi Arabia to the top of international concerns? Most countries and companies are not prepared for the world Peter Zeihan...

From the former New York Times Asia correspondent and author of China's Second Continent, an incisive investigation of China's ideological development as it becomes an ever more aggressive player in regional and global diplomacy. For many years after its reform and opening in 1978, China...

'A vital book. New Power can light a flame bright enough to outshine the glinting fangs and tiki torches' - Russell Brand For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers...

Who holds the purse strings to the majority of the world's wealth? There is a new global elite at the controls of our economic future, and here former Project Censored director and media monitoring sociologist Peter Phillips unveils for the general listener just who these players are. The book includes such power players as Mark Zuckerberg, Bill Gates, Jeff Bezos, Jamie Dimon, and Warren Buffett.

The “fascinating” (Wall Street Journal) story of how military technology has transformed the world The history of warfare cannot be fully understood without considering the technology of killing. In Firepower, acclaimed historian Paul Lockhart tells the story of the evolution of weaponry...

In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration and then by hidden geographical factors. Now, in Soft Power he explores the way modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food...the texture and values of history and daily life.

According to security elites, revolutions in information, transport, and weapons technologies have shrunk the world, leaving the United States and its allies more vulnerable than ever. As a result, they practice responses driven by fear: theories of falling dominoes, hysteria in place of sober debate, and an embrace of preemptive war. Patrick Porter challenges these ideas. In The Global Village Myth, he disputes globalism's claims and the outcomes that so often waste blood and treasure.

From revolution to civil rights, Old Hollywood to the Space Age—the extraordinary story of a nation that contains multitudes "A masterpiece of concision and analysis. Every American should read it."—Judith Thurman, National Book Award–winning writer at the New Yorker When Britain's...

Penguin presents the audiobook edition of Power Systems by Noam Chomsky, read by Noam Chomsky and David Barsamian. In this new collection of conversations, conducted from 2010 to 2012, Noam Chomsky explores the most immediate and urgent concerns: the future of democracy in the Arab world, the...

'Essential reading for anyone trying to understand where the next influence operation is being built' ELIOT HIGGINS, founder of Bellingcat 'Revelatory . . . will fundamentally change how you understand modern power' KELLY CLANCY, author of Playing with Reality __________________________________...