Entertainment Business

Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch.

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA’s surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has...

In How to Start a Kids Party Entertainment Business, VentureNest Books provides a thorough roadmap for turning your passion for children's events into a successful business. This guide addresses common challenges faced by aspiring entrepreneurs, such as defining your niche, promoting your services, and managing logistics effectively.

In her spirited, witty, and vastly entertaining first memoir, Helene Hanff recalls her ingenuous attempts to crash Broadway in the early forties as one of “the other 999.” Helene warmly tells stories about her life before she wrote the beloved and bestselling book 84 CHARING CROSS ROAD. Naive, nearsighted, frequently penniless but hopelessly stagestruck, she found her life governed by Flanagan’s Law: “No matter what happens to you, it’s unexpected.”

Introducing You and the Music Business: Empowering Independent Artists, the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

Imagine this: You’re trying to price a project, but you’re stuck second-guessing yourself because you don’t know how to balance value and profit. Or maybe you’ve spent hours wooing a potential client, only to find they’ve gone with someone else. Worse yet, you’re knee-deep in a project, only to realise your contract didn’t protect you from unexpected changes – and now you’re footing the bill. If any of that sounds familiar, it’s not your fault.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

For filmmakers and video producers who struggle with sales and marketing. This book will help them build an automated marketing and lead generation system. Unlike DIY marketing efforts, which often rely on luck, this book offers a proven road map to building commercial confidence and attracting more clients. This book is for you if you run a small video production business and you want to position yourself to dominate your market, charge premium prices, and enjoy a six-figure video production empire!

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional.

Even at seven years old, Issa Rae meant business, conducting herself with entrepreneurial authority on a toy phone in her bedroom. Eventually, it was a matter of convincing others that she had a lot to say and getting them to listen. From her first web series, Awkward Black Girl, to network disappointments to HBO triumphs, Issa charts her aspirational journey—self-doubts and all—of being taken seriously, finding her voice, and shaping it into a groundbreaking career.

Get the inside scoop on breaking into the music industry from the bassist of MEGADETH, David Ellefson.

Before you start reaching out to labels, you have to get clear on what you want from a prospective deal. You also have to understand what partnering with a label can do for you - and what it can’t. That way, when you’re offered an opportunity you’ll be able to advance towards your dream from a truly informed place. If you’re offered a deal and what you want isn’t included - you’ll now know how to ask for it, or you’ll have the confidence to walk away. As the artist Manafest, Chris Greenwood has sold hundreds of thousands of albums and millions of singles worldwide.

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

Not everyone can be Bradd Pitt or Denzel Washington. Most aspiring actors end up as waiters, or pursuing other odd jobs while they wait for their big break. What if there was a path to making a living while waiting for your opportunity? What if there were philosophies and actions one could take that could potentially make their journey into Hollywood easier to grasp? This book will give you examples of what I have done over the last twenty-five years making a living in the entertainment business.