Engineering Economics

The work of engineers surrounds us: from the phones in our pockets to the layout of our cities. These days, engineers even transport some of us to the moon. But the skills that brought the world clean water and telecommunications also produced polluting technologies that could threaten its future. Engineering explores the scientific, social, and philosophical implications inherent in the challenges faced by engineers throughout history. Here, McCarthy presents a future in which engineering is crucial.

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies...

From two White House veterans, an urgent case for why democracies must achieve preeminence in AI—and a bracing warning about what victory will require Humanity may soon create AI systems that can outperform humans at virtually every cognitive task. Whoever wields that technology will gain a...

From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company Even by the standard of a tech industry stacked with...

An eye-opening account of how the data-center boom is pushing our planet past its breaking point Underlying our seamless access to AI, cryptocurrency, and unlimited cloud storage is a hulking, costly physical infrastructure. Massive data centers full of energy-hungry chips and processors power...

A data-driven, scientific account of our need for speed—exploring a wide range of topics including evolution, transportation, and technology In a world obsessed with efficiency, perhaps nothing is valued as highly as being fast. Some of our greatest achievements include building planes that...

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a Legend In 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, driven from the very corporation he had created. What happened next would transform not only his...

Explore the world of the emerging high-stakes and life-changing medical intervention that made the uterus—long synonymous with womanhood and motherhood—sharable Uterus transplantation is the fastest-growing transplant field in the world. Multiple clinical trials have concluded, more than 100...

Solving the world’s biggest problems - from climate catastrophe and pandemics to wildfires and corporate malfeasance - requires, more than anything else, coming up with new ways to manage the powerful interactions that surround us. In The Spirit of Green, Nobel Prize-winning economist William Nordhaus describes a new way of green thinking that would help us overcome our biggest challenges without sacrificing economic prosperity, in large part by accounting for the spillover costs of economic collisions.

Economics for People and the Planet, a collection of essays by James K. Boyce on the environment, inequality, and the economy, argues that there is not an inexorable trade-off between advancing human well-being and having a clean and safe environment. The goal of economic policy should be to grow the good things that improve our well-being and environmental quality and reduce the bad things that harm humans and nature. To reorient the economy for these ends, we will need to achieve a more egalitarian distribution of wealth and power.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

Journey to eight states, three national parks, and three countries to experience the life-changing education and adventures that led Trent A. Romer to finding sustainability for his plastic-bag-manufacturing business and himself.