Behavioural Psychology Marketing
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The Illusion of Choice
- 16½ psychological biases that influence what we buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Unabridged
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Overall17
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Performance16
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Story16
The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...
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Useful concepts and Interesting experiments
- By Christina on 29-11-25
Preview -
The Illusion of Choice
- 16½ psychological biases that influence what we buy
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Release date: 03-02-26
- Language: English
- The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...
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