Athlete Bio

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

When Hunter Hercules, the biggest soccer star in the Northlands, is transferred to play in the Motherlands, he's mad as hell. Not only is their style of soccer different, but they have mixed teams, and his female captain, Emanuela, calls him unsophisticated and claims that she's a better player than him. The whole thing is ridiculous and infuriating to Hunter. That's why when the soccer club sends all the players on a team-building trip, Hunter shows up determined to put the little woman in her place. It should have been easy, but Emanuela isn't someone he can push around.

After being on yo-yo diets almost all her life, Sue Reynolds was still morbidly obese, but decided to try one more time without much hope for positive results. But this time was different. She was tired of not being able to tie her own shoes, fit in restaurant booths, or walk more than a few feet. She was ready. The Athlete Inside follows Reynolds's journey as she lost 200 pounds and found an athlete hiding inside her body.

Sports psychology is often regarded as the key to success, but unfortunately, it typically comes with a hefty price tag that many self-supporting athletes just cannot afford. Thankfully, there are ways you can implement evidence-based and thoroughly researched techniques to improve your game and change your psychological state from loser to winner! Be proactive and embrace a new way of thinking that can drastically improve your performance and get you on track to be at the top of your game. Discover how to reach your full potential and become an elite athlete at the top of your game.

Whether you are an elite athlete, a weekend warrior, or a non-athlete wanting to live healthily, The Athlete's Simple Guide to a Plant-Based Lifestyle will teach you how to maximize your genetic potential for athletic performance, health, and longevity.