Showing results by narrator "Mike Cooper" in All Categories

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

Mikael Krogerus and Roman Tschäppeler have tested the forty-four most important communication theories and distilled them in book form....

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

On the Japanese island of Shikoku, amidst mountains, coasts, and bamboo forests, lies one of the worlds most sacred trails—the eighty-eight-temple pilgrimage. Inspired by Paulo Coelho, the author of The Alchemist, and driven by dissatisfaction with the day-to-day grind, Matt Jardine embarks on a journey in search of answers to life’s great questions, mysteries that confound us all. Heartfelt, accessible, humorous, and profound, what he discovers is that the hardest path is rarely the one we walk outside, but the one we walk within.

The ancient Egyptians are an enduring source of fascination - mummies and pyramids, curses, and rituals have captured the imagination of generations. We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this great civilization? This second edition of Ancient Egypt: A Very Short Introduction explores the history and culture of pharaonic Egypt, including ideas about Egyptian kingship, ancient Egyptian writing systems, and the history of Egyptology.

Why We Hate tackles a pressing issue of both longstanding interest and fresh relevance: why a social species like Homo sapiens should nevertheless be so hateful to itself. We go to war and are prejudiced against our fellow human beings. We discriminate on the basis of nationality, class, race, sexual orientation, religion, and gender. Why are humans at once so social and so hateful to each other? In this book, Michael Ruse looks at scientific understandings of human hatred, particularly Darwinian evolutionary theory.

In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

Immediate, visceral, and full of new analyses that defy decades of conventional wisdom, The First Clash is a superb interpretation of a conflict that indeed made the world safe for Aristotle, Plato, and our own modern democracy. But it was also a battle whose legacy and lessons have often been misunderstood—perhaps, now more than ever, at our own peril.

What defines a modern short story is much more than a question of length. Despite the efforts of early pioneers like Edgar Allan Poe, the genre was originally synonymous with the anecdote or tale and seen more as entertainment than art. However it has become far more than that, and this Very Short Introduction considers afresh the form's ongoing innovations in plot construction, capacity for psychological insight, and ability to offer intensely concentrated perceptions.

The Romantic myth of Bohemia originated in the early nineteenth century as a way of describing the new conditions faced by artists and writers when the previous system of aristocratic patronage collapsed in the wake of the Age of Revolution. Without the patron system, the artist was free to move around, to seek an audience wherever fortune beckoned. This marketing model likening the artist's vagabond career to the "gypsy" life helps to explain part of the bohemian myth, but not all of it. This Very Short Introduction traces the myth of Bohemia through its various fictional manifestations.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

To secure a comfortable afterlife, ancient Egyptians built fortress-like tombs and filled them with precious goods, a practice that generated staggering quantities of artifacts over the course of many millennia—and also one that has drawn thieves and tomb-raiders to Egypt since antiquity. Drawing on modern scholarship, reportage, and period sources, this book tracks the history of treasure-seekers in Egypt and the social contexts in which they operated, revealing striking continuities throughout time.

Matt Jardine, martial arts teacher and entrepreneur, has spent twenty years seeking the answer to one of life’s ultimate conundrums: How can we lead an authentic, spiritual, and creative life in a relentlessly money-centric world? In this insightful book, he brings together Buddhist teachings, spiritual lessons, and the advice and experience of a variety of experts and professionals from a Paralympic athlete, to a West End musical star, to a city banker, and presents nine practical lessons to help us all discover our passion and make it pay.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.