Showing titles in International

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Brought to you by Penguin. There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change. Mariana Mazzucato and Rosie Collington show that our economies' reliance on companies such as McKinsey, Boston Consulting Group...

THE NEW YORK TIMES BESTSELLER "A CRASH COURSE IN HOW TO BE AN EFFECTIVE CEO." --Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential and host of the podcast Re:Thinking From leading global management consulting firm McKinsey & Company and the minds behind the New...

Brought to you by Penguin. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year...

The international monetary system has collapsed three times in the past hundred years, in 1914, 1939, and 1971. Each collapse was followed by a period of tumult: war, civil unrest, or significant damage to the stability of the global economy. Now James Rickards, the acclaimed author of Currency Wars, shows why another collapse is rapidly approaching - and why this time, nothing less than the institution of money itself is at risk.

Penguin presents the audiobook edition of The Shock Doctrine by Naomi Klein, read by Katherine Fenton. Around the world in Britain, the United States, Asia and the Middle East, there are people with power who are cashing in on chaos; exploiting bloodshed and catastrophe to brutally remake our...

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.

Brought to you by Penguin. The story of trade is the story of humanity. From the copper in Mesopotamian ploughs to the silicon atoms within the chip inside your smartphone, intricate global trading networks have evolved over millennia to fulfil the distinctly human desire to buy and sell. Today...

'The twenty-first century’s counterpart to Hobbes’s Leviathan.’ EMMANUELE COCCIA What has happened to the nation-state? From a prizewinning writer, After Nations offers a sweeping history of this most unquestioned of modern structures and a bold speculation about its future. Until recently...

What if the way we understand our world is wrong? What if it isn't politicians and events that shape our lives but secret deals made by people you've never heard of? This book tells the story of the secret deals that are changing the world and revolutionising everything we do, including money, the food we eat, what we buy and the drugs we take to stay well. These deals never make the news: they are made high up in boardrooms, on golf courses and in luxury cars, each sealed by world-changing handshakes.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.

THE LEADING FORECAST ON THE GLOBAL IMPACT OF US TRADE TARIFFS 'An exceptionally sensible, clear-headed and original thinker' The Financial Times 'A very timely book on the new, fractured world'***** The Sunday Times 'The best book on the future of the global economy'***** The International...

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

Now an Apple TV+ limited series, Wanted: The Escape of Carlos Ghosn The unprecedented rise and catastrophic fall of one of the world’s most feared and admired business executives—Carlos Ghosn—a remarkable story of innovation, hubris, alleged crimes, and daring international escape, as...

In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious. 

Unexplained madness. A no-nonsense exposé and survival guide that illuminates America’s Elite Slept,” and “War Without Rules.” Continues the truth you’ve been demanding. It connects the dots for every citizen in the world - above politics. A silent war has been waged against you - coordinated, ongoing, and deliberate. The chaos and division in society are all by design. You and your family are targets of a silent, unrestricted, unconventional, and relentless war. This war is the largest, most sinisterly orchestrated global assault on freedom in history. Governments won’t talk about it.

The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the...

Written by comedians James Schloeffel and Charles Firth, this business self-help guide teaches listeners how to outmanoeuvre their colleagues and climb the corporate ladder with nothing more than an obnoxious LinkedIn profile, a pack of Post-it Notes and the phrase 'circle back'. Spread over ten informative units, W*nkernomics covers essential workplace skills such as how to write a passive aggressive email, how to snow your colleagues with acronyms (HTSYCWA) and how to look like a genius in meetings when you don't know anything at all.