Showing titles in History & Culture

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

The intercontinental ballistic missile (ICBM), designed to quickly deliver thermonuclear weapons to distant targets, was the central weapons system of the Cold War. ICBMs also carried the first astronauts and cosmonauts into orbit. More than a generation later, we are still living with the political, technological, and scientific effects of the space race, while nuclear-armed ICBMs remain on alert and in the headlines around the world. Christopher Gainor explores the US Air Force's decision, in March 1954, to build the Atlas, America's first ICBM.

AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination.

Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today's business, technological, and media world and is an emerging philanthropist.

Brought to you by Penguin. A reassuring and thought-provoking guide to all the big questions about AI and ethics Should robots ever be considered free? Will computers transcend human intelligence? And what can we do to make sure AI is safe? The artificial intelligence revolution has begun. Today...

Advances in Generative Artificial Intelligence (GAI) have created a new class of computer systems that exhibit astonishing proficiency on a wide variety of tasks with superhuman performance, producing novel text, images, music, and software by analyzing enormous collections of digitized information. Soon, these systems will provide expert medical care; offer legal advice; draft documents; write computer programs; tutor our children; and generate music and art. These advances will accelerate progress in science, art, and human knowledge, but they will also bring new dangers.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

Researchers, developers, business leaders, policy makers, and others are expanding the technology-centered scope of artificial intelligence (AI) to include human-centered AI (HCAI) ways of thinking. This expansion from an algorithm-focused view to embrace a human-centered perspective can shape the future of technology to better serve human needs. The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities.

Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

In this digital age, many people are surrounded by modern technologies. They have access to a world with a device as small as their palm. A few hundred years back, it would be considered to be witchcraft when one was able to talk to someone halfway across the globe, see the Great Wall of China while still being in the United States, or participate in a meeting from the living room.

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

A simple walk around the block set journalist Spike Carlsen, bestselling author of A Splintered History of Wood, off to investigate everything he could about everything we take for granted in our normal life—from manhole covers and recycling bins to bike lanes and stoplights. In this...

In today’s hyperconnected world, screen addiction isn’t just a bad habit, it’s a silent epidemic. Smartphones have become constant companions, quietly rewiring our brains, reshaping behavior, and stealing presence, peace, and purpose. If you compulsively check your phone, lose hours to social media, or feel anxious without a screen, you’re not alone and this book is for you.

This audiobook addresses the new branch called cyberpsychology, which shows how there has been a change in the person-technology relationship, analyzing how new developments affect the day-to-day life of the person, as well as the mental health of its users. All this is backed by an extensive bibliography on the latest research conducted in this area.

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

Harness the full potential of generative AI to improve your productivity, transform your career, and boost your creativity! Brought to you by the Amazon bestselling author of Essentials of AI for Beginners, this practical, engaging guide makes generative AI easy to understand and use—no matter your background, goals, or starting point. This book stands out for its in-depth yet accessible content, so you can learn core concepts without the jargon. It also includes real-world use cases to discover how AI is already transforming diverse industries. This title also offers a balanced perspective.

Hoy en día, el mundo se vacía de cosas y se llena de información inquietante como voces sin cuerpo. La digitalización desmaterializa y descorporeíza el mundo. En lugar de guardar recuerdos, almacenamos inmensas cantidades de datos. Los medios digitales sustituyen así a la memoria, cuyo trabajo hacen sin violencia ni demasiado esfuerzo. La información falsea los acontecimientos.