Showing titles in Marketing

Most books about rebranding are written by agencies, for agencies. This one isn't. It's written for the person inside the company — the in-house leader who has to actually pull off the brand transformation while keeping the lights on, managing the executives who think they know design, and absorbing the blame when the new logo leaks early.

Il podcast “B2B Focus” è l’emanazione del sito pmdaniele.it. Uno spazio in cui la psicologia, la sociologia e la tecnica del marketing e delle vendite si fondono in strategia e tattica di business, incentivando nel contempo la crescita personale di decision maker, executive e professionisti del settore. Disclaimer: Podcast generato con NotebookLM da testo originale di Daniele Patessio. Sito web: www.pmdaniele.it

當我們跨過40歲，人生不再只是單一維度，而是一個需要不斷切換角色的多重宇宙。 這個PODCAST節目將與你一起面對大人世界的真實課題，我們陪你一起聊職場、談生活、理解心理、探索成長。 透過分享人生經驗，讓你思考如何重新認識自己，找到新的定位，勇敢開啟人生下半場。 Powered by Firstory Hosting

Custom Apparel by Arklavo is an educational podcast for businesses ordering branded apparel, uniforms, and merchandise. Episodes cover decoration methods, product choices, ordering mistakes, turnaround times, and practical buying decisions. Produced by Arklavo.

The Everyday Digital Marketer is a beginner-friendly guide that simplifies the world of digital marketing for small business owners, entrepreneurs, and content creators. This practical book breaks down essential marketing concepts into manageable steps, helping listeners understand how to improve online visibility, attract the right audience, and promote products or services with confidence. listeners will discover how to build a strong foundation across social media, search visibility, and basic online promotions without feeling overwhelmed by complex tools or expensive strategies.

Every Friday, giovanni gallucci and Clark Edwards pull up a brand disaster on social and pick through the wreckage. The dumb decision, the post that poured gas on the fire, the response that made it worse, and the one move that would've saved them. Equal parts rubbernecking and crisis playbook, so you laugh, then you steal the lesson before it happens to you. Not affiliated with any brand mentioned. . . . | ai-assisted content

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Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the...

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

A Lifestyle Business is a real business: it earns real money, solves real problems, and supports a real life. An Ambitious Lifestyle Business goes one step further: it gives you the freedom to grow your small business without giving up everything else that matters. Welcome to the Ambitious Lifestyle Business podcast – the weekly show that helps UK small business owners build a business that supports the life they really want. Hosted by author and entrepreneur John Lamerton (and his business partner Jason Brockman), this no-fluff, down-to-earth podcast delivers practical, actionable ...

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

A modern manual for becoming obscenely, marvellously rich. From the richest Romans to the robber barons to the tech billionaires of today, leading economist Sam Wilkin tells stories of profound wealth then shows exactly how they did it. The question is not "why is it so hard to get rich?" but "why is it so easy for some people to get rich?" Wealth Secrets of the 1% is an exploration of how people become billionaires.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.