Showing titles in Customer Service

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point. Companies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro.

Face it - we are a nation of complainers. We complain when our team loses, when the TV program's dull, when the weather turns on us. We grumble about bad politicians and stupid laws and shoes that pinch. The average American complains an average of 20 times a day! You need to know how to complain effectively, to make your voice heard. A smart consumer will save money, time, and aggravation.

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

A lot has been said about customer service, but never before has there been so many experts in one place offering their wisdom on finding and retaining customer loyalty. Each chapter is a recorded conversation with each guru and is designed with the listener in mind, not the reader. The power of this audiobook is that it provides a breadth of different views from different leading business experts on customer service all in volume.

Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

Dealing with Impossible Clients points out the ways in which clients can be difficult, demanding, or outright scoundrels and what to do about the problem. The book deals with recognizing the danger signals before working with such a client and when to cut your losses to avoid further problems down the road.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence - and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro cameras, O'Neil, Reef, Quicksilver).

The secret to getting a competitive edge in business is not what you think it is. We've all been there. At one point or another, we've all been in some establishment where the service left a whole lot to be desired. Remember how you felt during that moment. Now put yourself firmly in the shoes of your customer. What makes someone choose one business over another? More importantly, what will make your customers choose you? The answer is insanely great customer service.

How would you like to double or even triple the amount of money you make in tips as a food server? If you are a waiter or waitress, these simple-to-follow suggestions will increase the amount of money you make in tips - guaranteed. Wouldn't you like to know the most important things to pay attention to when you are waiting on your guests? Wouldn't you like to know the things that will have negative effects on the amount of money you make in a shift?

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

Il marketing relazionale è un campo fondamentale del marketing che ha come obiettivo la creazione, lo sviluppo, il mantenimento e il miglioramento delle relazioni tra azienda e consumatore. Le strategie del marketing relazionale sono basate sulla centralità del cliente, con il quale l'impresa deve stabilire relazioni durature, tenendo in considerazione i valori dell'individuo/ cliente, la società e l'ambiente culturale in cui l'azienda è attiva e in cui il cliente vive.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Here are tools, tips, and proven techniques to lift your service higher. Lift your service up, increase service value, and add more to your customers and your bottom line (Chapter two unlocks the value). Explore spectacular service and discover what's beyond the extra mile (Chapter four reveals the secrets). Build your service culture and attract great customers and staff (Study chapter six to keep them). Find loyalty, passion, and profits (Every chapter has the clues).

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.