Showing titles in Consumer Behavior & Market Research
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- By: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Release date: 27-12-15
- Language: English
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£14.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Free Innovation
- By: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release date: 18-11-16
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Money Anxiety
- By: Dan Geller
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Unabridged
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Release date: 09-08-16
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Women Want More
- By: Michael J. Silverstein, Kate Sayre, John Butman
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Unabridged
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Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...
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Women Want More
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Release date: 31-05-16
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- By: John H. Johnson, Mike Gluck
- Narrated by: John H. Johnson
- Length: 5 hrs and 15 mins
- Unabridged
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrated by: John H. Johnson
- Length: 5 hrs and 15 mins
- Release date: 06-04-16
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- By: Ian Leaf
- Narrated by: Rebekah Amber Clark
- Length: 1 hr and 6 mins
- Unabridged
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With the world around us changing at a seemingly breakneck pace and technological advancements radically altering the manner in which we communicate and do business with each other, far too many people are falling prey to fraudsters who understand all too well how to take advantage of our rapidly changing world. Ian Leaf's newest work focuses on addressing this important issue by demonstrating how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed.
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- Narrated by: Rebekah Amber Clark
- Length: 1 hr and 6 mins
- Release date: 18-03-16
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Ian Leaf's Starting a HFC Business at Home
- By: Ian Leaf
- Narrated by: Rebekah Amber Clark
- Length: 49 mins
- Unabridged
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The ideal book for the fashion entrepreneur looking to create the foundation for their HFC empire by starting an at-home business, Ian Leaf's Starting a HFC Business at Home outlines the principles and strategies necessary for creating a prominent HFC brand. With so many aspiring fashion experts looking to break into the industry without having to open an expensive storefront or deal with unnecessary overhead, Ian Leaf's unique perspective gives listeners the information needed to break into the competitive HFC industry in a big way.
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Ian Leaf's Starting a HFC Business at Home
- Narrated by: Rebekah Amber Clark
- Length: 49 mins
- Release date: 29-02-16
- Language: English
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£3.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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World Development Report 2015
- Mind, Society, and Behavior
- By: World Bank
- Narrated by: Derek Perkins, Helen Clapp, Lisa HammGreenawalt, and others
- Length: 12 hrs and 30 mins
- Unabridged
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This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.
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World Development Report 2015
- Mind, Society, and Behavior
- Narrated by: Derek Perkins, Helen Clapp, Lisa HammGreenawalt, Michael Pearl
- Length: 12 hrs and 30 mins
- Release date: 17-11-15
- Language: English
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£15.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- By: Pete Geissler
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Unabridged
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This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Narrated by: Julie Eickhoff
- Length: 43 mins
- Release date: 28-09-15
- Language: English
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£3.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- By: Phil Maxwell
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Unabridged
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Chi era Elmer Wheeler e perché è così importante conoscere e seguire i suoi principi sulla vendita a così tanti anni di distanza? Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Release date: 14-09-15
- Language: Italian
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£2.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- By: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release date: 18-05-15
- Language: English
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Come vendere alle donne
- By: Nancy Cooklin
- Narrated by: Nancy Cooklin, Alessandra Felletti, Gianmarco Ceconi
- Length: 1 hr and 10 mins
- Unabridged
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Nancy Cooklin, coach in PNL, specializzata in tecniche di vendita, ritorna con una pubblicazione completamente dedicata alle donne...
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Come vendere alle donne
- Narrated by: Nancy Cooklin, Alessandra Felletti, Gianmarco Ceconi
- Length: 1 hr and 10 mins
- Release date: 04-01-13
- Language: Italian
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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What Is the Business of Literature?
- By: Richard Nash
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Unabridged
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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Release date: 21-01-15
- Language: English
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- By: David R. Bell
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Unabridged
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Release date: 15-07-14
- Language: English
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- By: Chuck Wall
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Unabridged
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Release date: 10-12-13
- Language: English
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£4.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Word of Mouse
- 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
- By: Marc Ostrofsky
- Narrated by: Kirby Heyborne
- Length: 9 hrs and 43 mins
- Unabridged
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The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today’s technology. Gain a competitive edge— get the most from today’s technology! Technology changes so fast that it’s easy to be intimidated by...
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Word of Mouse
- 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
- Narrated by: Kirby Heyborne
- Length: 9 hrs and 43 mins
- Release date: 10-09-13
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Beyond Our Means
- Why America Spends while the World Saves
- By: Sheldon Garon
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Unabridged
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If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.
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Beyond Our Means
- Why America Spends while the World Saves
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Release date: 21-09-12
- Language: English
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£18.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- By: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release date: 01-03-12
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Unthinking
- The Surprising Forces Behind What We Buy
- By: Harry Beckwith
- Narrated by: L.J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about...
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Enjoyable to listen to but little useful content
- By Chris on 25-02-11
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L.J. Ganser
- Length: 6 hrs and 48 mins
- Release date: 26-01-11
- Language: English
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- By: Lauren Weber
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Unabridged
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Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Release date: 11-02-10
- Language: English
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