Showing titles in Forecasting & Strategic Planning

"Sun Tzŭ on the Art of War: The Oldest Military Treatise in the World" by Sunzi is an ancient Chinese military treatise written in the 5th century BC. Composed of 13 chapters, each explores different aspects of warfare, strategy, and tactics. This influential text emphasizes intelligence...

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.

En este libro, un auténtico best seller mundial, Richard P. Rumelt muestra cómo acabar con la palabrería fácil y los objetivos a medias de las «malas estrategias». Nos proporciona un método claro y sumamente eficaz para alcanzar el objetivo clave de cualquier liderazgo: concebir y ejecutar una estrategia de éxito en el mundo real.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

Stop losing users to confusing navigation and master UX architecture to build scalable, high-retention tech products. Whether you are navigating a messy startup roadmap or trying to align divided engineering teams, this clarifying audio guide delivers the exact mental models you need. Stop...

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.

In the 1990s, nobody in Russia stood above Boris Berezovsky – not even the President of Russia. He built his estimated fortune of $40bn with interests in oil, media, banking, and aviation by cutting deals with bureaucrats and fellow businessmen, rapidly intimidating and charming his way to wealth. After a change of guard in the Kremlin in the early 2000s, newly elected President Vladimir Putin began to view his former friend and ally Berezovsky as a billionaire run amok and as a danger to his own power.

In today's ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist. Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

This book is your step-by-step guide to building something bigger—something durable. With 50 succinct, hard-hitting lessons, you’ll learn how to create a business that is valuable, profitable, investable, and able to grow well beyond your career. Unlike selling to a third party, succession planning is a gradual transition of ownership and leadership—often over 10 to 20 years. If done right, it can change not just your exit, but your entire approach to building and leading your firm.

Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession.

This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing...

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. 

The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This audiobook provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization's security is only as strong as its weakest link, this audiobook offers specific strategies for employees at every level.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.

Brought to you by Penguin. The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann 90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the...

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators. 

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.