Showing results for "Kim" in Business Development & Entrepreneurship

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your...

Congratulations on deciding to start a business! Everything is going great. You're motivated, you've got an idea (or maybe not!), you've seen and read enough people starting their own small businesses, and you know you can do it, too. But there's one small problem: You've never actually started a small business before! Don't worry. It's not as difficult as it seems once you know the steps you need to take.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

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