Showing results for "History" in Marketing & Sales

This engaging narrative history reveals how a feared fizz became the global icon of luxury and celebration. Perfect for a relaxing evening commute or unwinding on the weekend, this sophisticated journey takes you from chilly monastic cellars to glittering royal courts. Prepare to captivate your...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

Every day, billions of people type their fears, desires, doubts, questions, symptoms, ambitions, and secrets into a small white box. They are not just searching the web. They are asking Google. A BRIEF HISTORY OF GOOGLE tells the extraordinary story of how two Stanford students, Larry Page and...

Trace the gripping history of marketing and consumer psychology to master the invisible forces shaping our desires. From the chaotic shouts of ancient marketplaces to the hyper-targeted algorithms of social media, the evolution of advertising is the ultimate story of human ambition. This...