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Are you struggling to connect with your customers in today's fast-paced, ever-changing market? Do you want to build a loyal, engaged community around your brand that goes beyond simple "likes" and "follows"? In today's digital age, simply having an audience is no longer enough. To truly succeed, you need to build a passionate, engaged community around your brand one that not only supports your business but also helps it grow and thrive in the face of any challenge. This game-changing book is your step-by-step guide to building a powerful online community that drives real results.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.