Showing results for "Robot" in Business Development & Entrepreneurship

From rock'n'roll roadie to conveyor belt sushi empire – the unlikely story of the man who built YO! In 1997, Simon Woodroffe opened YO! Sushi with £200,000 and a 100-metre conveyor belt. For two weeks, nobody came. By week three, there was a queue around the block that lasted three years.

A true story of innovation that “reads like a movie” (Seth Godin), centered on a scrappy team of engineers—far from the Silicon Valley limelight—and their quest to revolutionize the traditional trade of masonry by building a robot that can lay bricks. Humans have landed men on the moon...

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.