[htt...r?] cover art

[htt...r?]

[htt...r?]

Listen for free

View show details

Season's Savings | £0.99/mo for 3 months

£5.99/mo after 3 months - terms apply. Cancel monthly

A little sports talk with Brand Federation's Kelly O'Keefe. Did you know that rebranding an entire NFL team takes a lot of time and a lot of work? The folks at the newly minted Washington Football Team didn't. Kelly walks us through why it was time to change the name, what that process looks like from the inside and how he hopes it plays out.

Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Reach out to us at: editor@magentatext.com
Follow us on Twitter: @magentatext & Instagram @magenta.text
adbl_web_anon_alc_button_suppression_t1
No reviews yet