[htt...r?]

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

[htt...r?]

Listen for free

View show details

About this listen

A little sports talk with Brand Federation's Kelly O'Keefe. Did you know that rebranding an entire NFL team takes a lot of time and a lot of work? The folks at the newly minted Washington Football Team didn't. Kelly walks us through why it was time to change the name, what that process looks like from the inside and how he hopes it plays out.

Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.

Reach out to us at: editor@magentatext.com
Follow us on Twitter: @magentatext & Instagram @magenta.text

No reviews yet