The online business ideas that worked a few years ago aren’t necessarily the ones that can really make money today. So in this episode, I’m walking you through 12 specific online business ideas for 2027, each one backed by data that shows real and growing demand.

We’ll look at four categories: AI and tech services, health and wellness, family and life transitions, and hobby and skill-based memberships. For each idea, I’ll cover which business model fits best: services, high-ticket coaching or consulting, or mid-ticket digital products like courses and memberships. Even if none of these ideas is the perfect fit for you, they’ll get your wheels turning and show you exactly what kind of demand data to look for as you choose your own business idea.

Once you have your idea, my free private podcast, The $100K Method, will walk you through turning it into a steady stream of profit: https://www.gillianperkins.com/100k-method-signup

Free Resources to Grow Your Online Business:

The $100K Method (free private podcast): https://www.gillianperkins.com/100k-method-signup

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:

Startup Society: https://startupsociety.com

$100K Mastermind: https://gillianperkins.com/100k-mastermind

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://instagram.com/gillianzperkins/

A bigger email list doesn't always mean a bigger income. Some creators earn over a million dollars a year from fewer than 5,000 subscribers.

This week I'm joined by Nathan Barry, the founder and CEO of Kit, who gets a behind-the-scenes look at what's working for over 100,000 creators every month. We talk about what actually drives revenue per subscriber, why selling your own products beats relying on sponsorships, and why making money is a skill you can learn. Then Nathan walks through exactly how to grow a targeted list from your very first subscriber, using the same approach he used for his own first book.

Turn your email list into thousands of dollars of revenue per month! Learn the strategy with my 10-episode podcast series, The $100K Method: https://www.gillianperkins.com/100k-method-signup

Plus, use my link to get a free Kit email marketing account to put what you learn into practice! https://partners.convertkit.com/ezf23916u2j7

In This Episode, I Cover:

• Why audience size and revenue are less connected than you'd expect
• How your niche and price point shape what each subscriber is worth
• Why your own products earn more than sponsorships and affiliate deals
• When to start offering recurring revenue products (and when not to)
• How to get your first subscribers and find out exactly what they want
• The algorithm trap that builds an audience that never buys

About Nathan Barry:

Pre-order The Ladders of Wealth: https://laddersofwealth.com

Kit: https://partners.convertkit.com/ezf23916u2j7

Free Resources to Grow Your Online Business:

Stuck at Zero podcast series: https://www.gillianperkins.com/stuck

$100K Method podcast series: https://www.gillianperkins.com/100k-method-signup

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:

Startup Society: https://startupsociety.com

$100K Mastermind: https://gillianperkins.com/100k-mastermind

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://instagram.com/gillianzperkins/

If you had to start your business over with nothing, what would you do differently?

Over the years, I've started about a dozen businesses. A couple did really well, a few failed, and a few I simply walked away from. In this episode, I'm sharing exactly how I'd build my current business if I were starting from scratch, without the connections, money or tools I have today. You'll hear the 10 steps I'd take to get it off the ground, the mistakes I wouldn't repeat, and the four tools I'd invest in right from the start.

If you're ready to start your own online business and want a clear path to follow, check out my free Small Business 101 course here: https://gillianperkins.com/free-training-small-business-101/

In This Episode, I Cover:

• Why I'd start a YouTube channel before building a website or creating a product
• How I'd set up my email list and a simple email funnel before I had anything to sell
• What a minimum viable product is, and how to create one
• The exposure strategies that have worked best for me beyond YouTube
• The first two people I'd hire, and how much sooner I wish I'd hired one of them
• The four tools I'd invest in early, including the website platform I'd choose over WordPress

Free Resources to Grow Your Online Business:

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

$100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup

Early Access (Why Your Audience Isn't Growing): https://www.gillianperkins.com/early-access

Work with Gillian Perkins:

Startup Society: https://startupsociety.com

$100K Mastermind: https://gillianperkins.com/100k-mastermind

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://instagram.com/gillianzperkins/