The first word that comes to mind when you trace Andres Tuul’s career is unconventional.

After helping scale The Farmer’s Dog into a billion-dollar DTC business, Andres stepped into a two-Michelin-star kitchen with no professional cooking experience. What might look like a detour has become a powerful source of new business ideas, including his latest venture, Lutso: AI technology that helps elderly people age with dignity at home.

In this Winning Friends bonus episode, you’ll learn:

🍽️ what a two-Michelin-star kitchen taught him about leadership and fast feedback

🐕 why The Farmer’s Dog was never just a pet food company

💡 how stepping outside your silo can lead to better business ideas

🏡 how Lutso is tackling a serious real-life problem

⚙️ why AI should remove bottlenecks, not people

Listen and share with your friends today!

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Founders often default to building everything in-house because it feels safer and more controllable. David Gram’s view is that this instinct can quietly slow you down. When speed matters and capability gaps are real, partnering can beat building, even if it means sharing control.

🎧 Catch the full episode on Winning Friends.

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David Gram walks us through the five rules that help leaders introduce new ideas while keeping trust intact. From expecting resistance to understanding which rules you’re breaking, building early ownership, and making sure others shine along the way.

🎧 Catch the full episode on Winning Friends.

Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.