Why don’t we want to save?
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Why don’t we want to save?
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About this listen
Why do so many people feel saving isn’t for them?
Vicky Wales, Chief Savings Officer at Principality Building Society, joins us to discuss her insight into the emotions and barriers that stop people from saving.
We explore why some people choose not to save even if they could, how perceptions and life circumstances shape saving behaviour, and what financial providers can do to make saving feel more relevant, rewarding, and realistic.
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