What Transformation Are You Promising Your Listeners?

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What Transformation Are You Promising Your Listeners?

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Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.

Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.

Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.

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