Architecture practices are rarely taught how to balance design ambition, client relationships and commercial reality. Markus Seifermann of Seifermann Architects explains how adaptability, collaboration and a willingness to learn have shaped a multidisciplinary studio.

They get into winning unfamiliar projects, building a people-focused team, diversifying into film and events, hiring for entrepreneurial thinking, rebranding the practice and using AI without handing over responsibility. The conversation offers practical lessons for architects and designers navigating clients, careers, technology and the changing expectations of practice.

Markus Seifermann on LinkedIn: https://www.linkedin.com/in/markusseifermann/

Seifermann Architects: https://www.seifermann.london/

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Chapters:
00:00 Starting an architecture practice
04:10 Winning the first major project
07:37 Creativity and commercial reality
10:56 Diversifying into film and events
16:08 Collaboration and unconventional hiring
20:35 Applications and interview advice
25:19 Rebranding the architecture practice
28:21 Mentoring and future careers
33:45 Managing different client relationships
36:48 Designing without a house style
38:09 Using AI as an architectural tool
41:46 Why architectural education must change
45:23 Projects and getting in touch
31:39 Young people questioning AI and careers
33:45 Residential and commercial client relationships
36:48 Designing without a house style
38:09 Using AI as an architectural tool
41:46 Why architectural education must change
45:23 Projects, opportunities and getting in touch

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