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Shane Evans, founder of Massage Heights turned Heights Wellness Retreat, joins Jack & Jill Johnson and the Franchise Insiders team to share how a personal health journey transformed a 100+ location massage franchise into a full-service wellness retreat featuring cryotherapy, red light therapy, infrared saunas, halotherapy, and more.

Shane breaks down the brand evolution, why younger millennials and Gen Z are driving the wellness boom, how franchisees are thriving in first-year revenue with the new model, and the pre-opening membership playbook that targets 300 members before day one. Plus, hear what it was really like on Undercover Boss, why the right operator matters more than the right market, and what Shane looks for in franchise partners after 20 years of building the brand.

Whether you're exploring franchise ownership or already in the game, this episode is packed with insights on scaling, culture, and riding the wellness franchise wave.

🔥 Find your franchise match in under 3 minutes: https://www.thefranchiseinsiders.com/heights-wellness-retreat-franchise

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This 250-Calorie Protein Smoothie Franchise Tastes Like Ice Cream — And It's Scaling Nationwide

HB Protein Smoothies is expanding fast and territories are already moving. ✅ Check territory availability: https://www.thefranchiseinsiders.com/hb-wellness-franchise 📞 Questions? Call us directly: 305-710-0050 🌐 Take the free 3-Minute Franchise Fit Quiz: www.thefranchiseinsiders.com

A father-son team in Arizona spent 14 years perfecting a protein smoothie that's 250 calories, 35 grams of protein, sugar-free, gluten-free — blended with just water and ice. And customers say it tastes like ice cream.

In this episode, Daniel and Ethan Boone sit down with our full team of franchise owner consultants to break down everything about HB Protein Smoothies — from the proprietary formula to why their customers come back 4-5 days a week.

We cover the menu: 20+ flavors like salted caramel, banana cream pie, coffee ice cream, and chocolate peanut butter banana. A plant-based organic line for vegan and dairy-free customers. Clean energy drinks with 75mg caffeine and electrolytes. Vegan, gluten-free protein balls for grab-and-go. And healthy add-ons like creatine, PB2, chia seed, hemp seed, and vitamin C — so every shake can be tailored to weight loss, maintenance, or muscle building without blowing the macros.

Daniel breaks down why protein is the single most important macronutrient most people aren't getting enough of — and why creatine isn't just for gym rats. It feeds the mitochondria, boosts ATP production, supports brain function, and is the most studied supplement on the planet. If you had a bad night's sleep, five grams of creatine first thing in the morning resets the body faster than coffee.

On the business side, this is one of the most streamlined franchise models we've seen. No grease traps. No ventilation hoods. No kitchen nightmares. Just blenders, an ice machine, and a small team. The vibe inside is built for community — games, wifi, couches, and a culture where regulars are known by name. One organic TikTok about banana cream pie drove new customers for months. That's the kind of brand loyalty you can't manufacture.

Dan Rowe — the same franchise operator who built Pay More into a sold-out system — sees HB as a thousand-store brand. Meanwhile, Noodles & Company just closed 36 locations and Starbucks is selling "protein drinks" packed with sugar. The market is telling you where it's going.

If you're exploring wellness franchise opportunities, smoothie franchise investments, or you've been waiting for a concept that actually fits the way consumers are eating now — this is the episode.

Hit follow, share with someone exploring franchise ownership, and leave a review. Tell us what flavor you'd try first.

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From your pals in franchise ownership, Jack and Jill Johnson.

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Send us your questions for an upcoming episode at 305-710-0050.
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Sequel Brands is building the next generation of wellness franchises—and the team behind Club Pilates, CycleBar, StretchLab, and YogaSix is doing it again. In this episode, Chief Sales Officer Jen Cain breaks down the full Sequel portfolio, the brand-new Ultimate Longevity Center with Gary Brecka and Tony Robbins, and why this franchise model is built differently.

We cover the four core brands: Pilates Addiction and its proprietary Winduformer that combines four apparatuses in a 1,500 sq ft footprint. Body20's wireless EMS training that replaces heavy weights with muscle-accelerating group sessions. iFlex Stretch Studios for daily mobility and injury prevention. And Beam Light Sauna, featuring infrared plus red, blue, and first-to-market green light therapy for cellular recovery.

Then comes the big one—the Ultimate Longevity Center, created with longevity expert Gary Brecka and powered by Tony Robbins' Life Force. Three zones: the Playground (hyperbaric chambers, infrared, cryo), the Lab (bloodwork, peptides, IVs, personalized protocols), and the Apothecary (curated supplements for energy, recovery, and healthspan). This is the first franchise concept to bring elite longevity protocols to everyday consumers at scale.

We get into territory design, investment range, the executive ownership model vs. owner-operator burnout, data-driven territory mapping, market availability, and which franchisee profiles are winning in wellness right now.

If you're exploring wellness franchise opportunities, researching longevity business models, or want to understand how the franchise industry's top operators are building what's next—this is the episode.

Hit follow, share with someone exploring franchise ownership, and leave a review. Tell us which concept you want in your city.

📞 Send your questions for an upcoming episode: 305-710-0050 🌐 Subscribe at www.thefranchiseinsiders.com

From your pals in franchise ownership, Jack and Jill Johnson.

Visit www.thefranchiseinsiders.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.