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Water We Talking About?

Water We Talking About?

By: Jim Lauria and Adam Tank
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Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.© 2026 Water We Talking About? Economics Marketing Marketing & Sales
Episodes
  • Rebecca West: Water Utilities as a Community Anchor
    Aug 3 2026

    When we think of critical infrastructure, we often picture pipes, plants, and technical specs. But what happens when a water utility steps into its full potential as a community anchor institution?

    In this episode, we sit down with Rebecca West, CEO of Renewable Water Resources (REWA), to explore how utilities can expand their mandate beyond basic service delivery to drive real, lasting value in the communities they serve. Rebecca breaks down the innovative outreach, environmental stewardship, and community-centric projects that have transformed REWA into a cornerstone of regional vitality.

    Whether you’re looking to elevate your utility's public perception, build stronger municipal partnerships, or foster meaningful community engagement, this conversation offers a practical roadmap for turning "invisible infrastructure" into an indispensable civic partner.

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    24 mins
  • James Adduci: Your Story is Your Network
    May 5 2026

    On this episode of Water We Talking About, we are joined by James Adduci. He breaks down the strategy behind building meaningful industry relationships and the specific ways storytelling can influence stakeholders and lead to better project outcomes. James proves that while the water industry is built on engineering, it truly runs on human connection.

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    27 mins
  • Sheldon & Jason: The Story of Sustainability & Water
    Mar 19 2026

    Water is at the heart of the climate conversation, but how do we share that message effectively? We’re sitting down with Sheldon Young and Jason Moreau (hosts of the No Footprints podcast) to talk about the intersection of water technology and storytelling. From innovative waste management to energy efficiency, learn how these Alfa Laval experts are highlighting the people and tech driving the industry toward a net-zero future.

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    25 mins
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