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Water We Talking About?

Water We Talking About?

By: Jim Lauria and Adam Tank
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Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.© 2026 Water We Talking About? Economics Marketing Marketing & Sales
Episodes
  • James Adduci: Your Story is Your Network

    James Adduci: Your Story is Your Network
    May 5 2026

    On this episode of Water We Talking About, we are joined by James Adduci. He breaks down the strategy behind building meaningful industry relationships and the specific ways storytelling can influence stakeholders and lead to better project outcomes. James proves that while the water industry is built on engineering, it truly runs on human connection.

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    27 mins
  • Sheldon & Jason: The Story of Sustainability & Water

    Sheldon & Jason: The Story of Sustainability & Water
    Mar 19 2026

    Water is at the heart of the climate conversation, but how do we share that message effectively? We’re sitting down with Sheldon Young and Jason Moreau (hosts of the No Footprints podcast) to talk about the intersection of water technology and storytelling. From innovative waste management to energy efficiency, learn how these Alfa Laval experts are highlighting the people and tech driving the industry toward a net-zero future.
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    25 mins
  • Suzan Marie Chin-Taylor: The DooDoo Diva's P.R. Masterclass

    Suzan Marie Chin-Taylor: The DooDoo Diva's P.R. Masterclass
    Mar 19 2026

    Visibility is a form of currency in the water sector. This week, we sit down with Suzan Marie Chin-Taylor to discuss the strategic importance of PR. From managing public perception to the "nuts and bolts" of media outreach, Suzan provides a roadmap for professionals looking to influence the influencers. Learn the exact tactics needed to win over editors and ensure your message is acted upon.

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    26 mins
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