You don’t want to let anyone down. So you say yes to the extra appointment, answer the message after dinner, and put your own plans off until things settle down.

And then you wonder why you’re exhausted.

In this episode we're joined by Tracy Secombe, physiotherapist, business owner and creator of Soul Pleaser, about the connection between people pleasing, high achievement and burnout.

We explore the warning signs that are easy to dismiss as normal adult life, the guilt that comes with setting boundaries, and an awkward trap for practice owners: being too exhausted to put the changes in place that would make you less exhausted.

In this episode:

• The five stages of burnout, and recognising where you sit

• Why needing to be needed can keep you working long after you’ve had enough

• The overthinking loop that follows you home from the practice

• Saying no without feeling like you’ve failed someone

• How even exercise and hobbies can become another thing to win at

  
  

Resources mentioned:

• Try the APA Clarity Finder AI to help clarify what you want from your practice and your life.

• Book a discovery call with Tracy to find out more about her Soul Pleaser programme.

  
  

After 15 years owning practices and helping 257+ veterinary practice owners, Sam’s seen the same pattern: brilliant vets grinding through long weeks, wondering why success still feels so far away. The answer isn’t working harder. It’s building a practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how practice owners across Australia, the US, New Zealand, and Canada learn to enjoy their medicine, their business, AND life again - without the sacrifice.

You’ll find free resources, real success stories, and ways to work with Sam directly.

What if the biggest obstacle to feeling better in your practice isn’t what’s happening around you, but the story you’re telling yourself about it?

After a conference session on joy in veterinary practice took a decidedly joyless turn, Sam started thinking about why some people seem to stay stuck in frustration, worry or overwhelm, and how much control we actually have over our emotional default.

In this episode, Sam unpacks the stories, rules and expectations that shape how we feel, behave and lead. He shares a simple three-part tool for changing your state in the moment, explains why “everything is broken” is rarely the full story, and reveals how his own need to be constantly progressing made it almost impossible for him to properly switch off.

This isn’t about 'silver-lining' your challenges. It’s about responding to those realities without handing them control of your inner world.

In this episode, you’ll learn:

• How to recognise your “home emotion”, including the ones that have become so familiar you barely notice them
• Why the story you repeat to yourself can become a self-reinforcing loop
• The triad of state, focus and language, and how changing any one of them can change how you feel
• Why you shouldn’t trust every thought you have
• How words like “always”, “everyone” and “nothing” make difficult situations feel even worse
• The emotional rules that can make happiness, progress and a good workplace almost impossible to achieve
• How expectations of employees, friends and partners create resentment
• Why removing the emotion can make difficult workplace conversations easier
• Three practical exercises for unpacking your stories and shifting your emotional state

• 
  

  
  

After 15 years owning practices and helping 257+ veterinary practice owners, Sam’s seen the same pattern: brilliant vets grinding through long weeks, wondering why success still feels so far away. The answer isn’t working harder. It’s building a practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how practice owners across Australia, the US, New Zealand and Canada learn to enjoy their medicine, their business AND life again, without the sacrifice. You’ll find free resources, real success stories and ways to work with Sam directly.

Sam’s just back from the States and the big takeaway is this: the problems are exactly the same: mindset, money, leadership, marketing. Same challenges, different accent.One thing that stood out, though, is how quickly the conversation has shifted from “we’re flat out, don’t send us any more clients” to “how can we find, serve and keep the right ones?”That’s where this week’s guest comes in. Sam has unearthed a system that uses AI to dramatically increase both the number and the quality of Google reviews a practice receives. Not by gaming the system, but by removing all the friction that normally stops clients from leaving feedback.Leeor Meirovitz built this system, and he’s here to tell you all about why practices who are using it are reporting not only startling results in their reviews, but also happier teams, easier recruitment, and a noticeable lift in how the whole place feels.Somewhere in your practice right now there are clients who would happily tell the world how good you are. This episode is about making sure they do.

Leeor’s work: X18 Agency

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away.

The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again - without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.