Dr Melyssa Cotton runs a new-ish mobile veterinary practice, and business is steady. The problem is where that business comes from: almost every client arrives by word of mouth, which is great, until it isn't.

In this episode, Sam coaches her through the unglamorous stuff that actually grows a practice from the ground up: a website that convinces strangers to book, Google reviews (they matter more than you think), a neighbourhood referral trick that costs basically nothing, and pricing set by your goals instead of whatever the clinic down the road charges.

It's a mobile practice on the table, but the advice applies to any vet business.

Resources as promised:

Sam's Veterinary Marketing Playbook

Hugh's post on valuing your skills more

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away. The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again - without the sacrifice.

You'll find free resources, real success stories, and ways to work with Sam directly.

What if the thing holding your practice back isn't your team, your prices, or your marketing?

What if it's the building?

In this episode, we sit down with Jerry Kennard from Evoke Projects, someone who designs veterinary spaces for a living and has watched a lot of owners get this expensively wrong. Because a practice build always starts as a dream: the right location, the beautiful fit-out - the clinic you've always wanted. But plan it wrong, and that dream can quickly turn into a trap that stifles growth and demotivates teams . And most of it comes down to five mistakes that are a lot easier to avoid before you sign anything than after.

In this episode, you'll learn:

• Why falling in love with your site before you've validated a business plan is the single most expensive mistake you can make
• The "too big or too small" problem, and how to future-proof for expansion without drowning in debt
• Why designing for the pet and the client but forgetting your team is a false economy
• How lean design and smart workflow let you do more in less space, without burning anyone out

A great clinic isn't designed to look good on opening day. It's designed to perform every day. For the pets, the clients, the team, and the business.

Press play to find out how.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering why success still feels so far away.

The answer isn't working harder. It's building a Practice that supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again, without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.

What if your team isn’t slow?

What if they’ve just never been shown how to work faster and feel safe doing it?

In this episode, Sam unpacks one of the hardest tensions inside modern veterinary practices: How do you deliver excellent patient care, protect your team’s wellbeing, and still run a profitable business? Because for many teams, the word “productivity” feels loaded.

It can sound like:

“Do more. Move faster. Stop complaining. Just learn to cope.”

But efficiency is a different conversation. And this is where we're having it.

In this episode, you’ll learn:

• Why productivity and efficiency are not the same thing
• How fear of complaints, mistakes, and burnout can slow your team down and what stress does to their brains
• How to help your team see pressure as readiness, not danger
• Sam's five-step process for improving efficiency without creating overwhelm
• Why the most profitable practices are often not the most expensive — they are the most efficient

• 
  

The goal is not to squeeze more out of your people. It is to build a team that can move with clarity, confidence, and care.

Press play to learn how.

After 15 years owning Practices and helping 257+ Veterinary Practice Owners, Sam's seen the same pattern: brilliant Vets grinding through long weeks, wondering whysuccess still feels so far away.

The answer isn't working harder. It's building a Practicethat supports your life instead of consuming it.

Visit acceleratepracticeacademy.com to discover how Practice Owners across Australia, the US, New Zealand, and Canada learn to enjoy their Medicine, their Business, AND Life again -without the sacrifice. You'll find free resources, real success stories, and ways to work with Sam directly.