Toby Freeman, Founder of The Robin Cancer Trust – and a man who runs marathons dressed as a 7ft high pair of testicles – joins communications specialist Sue Keogh to explain how the charity uses humour brilliantly to break the stigma and enable honest conversations about cancer.

He outlines why it’s so important to make yourself the butt of the joke – not the people with the condition – and how charities can convert these moments of laughter into actual donations. He’s also got some great advice if you’re a business who wants to use humour in your marketing – but are holding back for fear of getting cancelled.

We’re also joined by standup-comic-turned public speaking coach Jon Torrens, who’s got some very practical tips in using humour to win over your audience.

Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us.

About Toby Freeman

Toby Freeman is Founder & CEO of Robin Cancer Trust, the UK's only dedicated testicular, ovarian, and germ-cell cancer charity.

He founded the charity in 2012 after losing his brother, Robin, to late-stage testicular cancer when he was just 24. Toby’s personal mission was simple: to prevent another family from going through what mine did.

A men's health advocate and podcast host, he uses honesty, humour and purpose-led leadership to break stigma and create impact. These bold campaigns turn taboo topics into normal conversations – like his Big Ballsy Challenge, which saw him run the London Marathon in 2026 dressed as a 7ft high pair of testicles to attempt a Guinness World Record for “fastest man dressed as a body part” and raise vital funds to support every man diagnosed with testicular cancer in the UK.

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Donate to The Robin Cancer Trust

Discover Toby’s Big Ballsy Challenge

Visit Jon Torrens’ website

Communication Untangled is a podcast from Cambridge communications consultancy Sookio.

Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling.

Start here: sookio.com/podcast

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