Raal Harris speaks with Susanne Justesen of the Global Maritime Forum about the evolution of the All Aboard Alliance and a new industry effort to establish transparent, independently verified crew welfare standards. The conversation explores fatigue, psychological safety, data ownership, commercial incentives, and why shipping must move beyond minimum compliance toward measurable human sustainability.

• 01:22 Susanne Justesen on joining maritime and the role of GMF
• 04:20 How the Global Maritime Forum drives industry collaboration
• 07:00 The origins and evolution of the All Aboard Alliance
• 11:15 Why crew welfare, diversity and safety are interconnected
• 14:45 Maritime exceptionalism and lessons from other sectors
• 18:05 Sustainable crewing guidelines and sharing best practice
• 22:10 Moving from self-assessment to measurable transparency
• 25:00 New welfare standards, benchmarking and certification plans
• 28:10 Aligning commercial incentives with crew welfare
• 31:15 Charterers, retailers and the challenge of transparency
• 34:00 Human data, AI and concerns around surveillance
• 38:00 Learning from what works rather than only failures
• 41:00 What happens next for the Alliance and its standards work
• 44:00 Closing remarks

Recorded live from the IMEC People at the Helm conference in Southampton, Raal Harris sits down with Susanne Justesen, Human Sustainability Director at the Global Maritime Forum, to discuss the next phase of the All Aboard Alliance and the industry’s growing focus on measurable crew welfare standards.

The conversation begins with Susanne’s route into maritime from the world of innovation and diversity advisory work, before unpacking the role GMF plays in convening senior leaders across shipping’s value chain to tackle problems that regulation alone has struggled to solve.

From there, the discussion turns to the origins of the All Aboard Alliance and how its initial focus on diversity, equity and inclusion has evolved into a broader effort to improve living and working conditions at sea. Susanne explains why fatigue, safety, psychological wellbeing and inclusion cannot be treated as separate issues, and why the industry needs clearer ways to identify what “good” actually looks like onboard.

A major focus of the episode is the Alliance’s newly launched initiative to develop independently verifiable crew welfare standards. Susanne outlines plans for global benchmarking, transparency around operational indicators, and certification models that could eventually help charterers, financiers and cargo owners distinguish between vessels based not only on technical performance, but also on the conditions experienced by crews.

The conversation also explores the economics behind welfare investment, the risks of fragmented customer-led regulation, and the growing importance of human-centred operational data. Raal and Susanne discuss AI, fatigue monitoring, psychological safety, and the tension between useful insight and intrusive surveillance.

The episode closes with a wider reflection on culture change in shipping: why the industry often focuses too heavily on failures, and why meaningful progress may come faster by studying vessels and operators where things are already working well.

This episode of Undocked is brought to you by IEC Telecom.

IEC Telecom delivers fully integrated multi-orbit connectivity solutions for maritime and offshore operations, combining LEO and GEO networks into seamless, reliable systems at sea.

Learn more at iec-telecom.com

Zero44 founder Friederike Hesse joins Undocked to unpack the operational reality of maritime decarbonisation compliance. From FuelEU pooling and EU ETS accounting to the unintended consequences of CII, the discussion explores how regulation is reshaping commercial shipping — and why software is rapidly becoming essential infrastructure for managing complexity.

• 00:38 Introducing Friederike Hesse and Zero44
• 02:15 From startups and consulting into maritime
• 04:34 Lessons from scaling Homeday
• 07:36 Why maritime decarbonisation became a software problem
• 11:25 Breaking down EU ETS and FuelEU
• 15:06 FuelEU pooling and compliance markets
• 19:06 Early operational impacts of regulation
• 21:09 Why spreadsheets are no longer enough
• 24:34 Building Zero44 product-by-product around regulation
• 31:17 Paying penalties versus optimising compliance
• 35:32 Regulatory uncertainty and the IMO net zero framework
• 40:43 Fragmented global regulation and UK ETS
• 43:06 Women, networks, and inclusion in maritime
• 47:56 Building a mixed maritime-tech startup team
• 50:11 What comes next for Zero44

This week on Undocked, Nick and Raal are joined by Friederike Hesse, founder and CEO of Zero44, to discuss the rapidly growing complexity of maritime decarbonisation compliance — and why software is becoming central to how shipping companies operate.

The conversation begins with Friederike’s route into shipping from economics, consulting and Berlin’s startup ecosystem, before unpacking how Zero44 emerged from the wave of regulation arriving in European shipping from 2023 onwards. What started as a tool for monitoring CII risk has evolved into a broader platform for managing EU ETS, FuelEU Maritime and increasingly complex commercial carbon strategies.

The discussion explores the mechanics behind FuelEU pooling, the emergence of private carbon marketplaces, and why compliance is becoming a commercial optimisation exercise rather than a simple reporting obligation. Friederike explains how operators are balancing fuel costs, penalties, charterparty agreements and voluntary carbon markets — often simultaneously — and why spreadsheets are no longer sufficient to manage the interdependencies involved.

Nick and Raal also examine some of the unintended consequences of regulation, including distorted operational behaviour under CII, while discussing the industry’s growing adoption of biofuels and the increasing fragmentation of regional carbon regimes, including UK ETS and potential future national systems.

The episode closes with a broader conversation about building technology companies in maritime, the challenge of regulatory uncertainty, and the social dynamics of an industry still heavily shaped by traditional networks and relationship-building.

This episode is brought to you by Lloyd’s Maritime Academy.

With students in more than 185 countries, Lloyd’s Maritime Academy provides industry-recognised maritime education designed for professionals across shipping, trade and logistics. Click here to learn more.

Claire Georgeson joins UnDocked to discuss why shipping’s human element remains under-measured despite mounting operational pressures. From piracy-era chartering to founding PsyFyi, she argues the industry must treat seafarers as strategic assets rather than operational costs. The conversation explores crew benchmarking, paperwork fatigue, retention risks, and the growing commercial value of human-centred operational data.

• 03:03 Falling into shipping via dry bulk and Maersk Broker
• 05:27 Commercial shipping culture and disconnect from seafarers
• 10:57 What PsyFyi does and how the platform works
• 12:48 Why Claire left Intertanko to found a company
• 16:05 Data privacy, benchmarking, and owner reluctance
• 20:09 Measuring organisational culture and communication gaps
• 28:26 Asking better questions and listening properly
• 30:45 Crew engagement rates and using WhatsApp at sea
• 32:23 Charterers, paperwork fatigue, and operational impact
• 37:48 OCIMF, human factors, and enclosed space fatalities
• 42:00 Why shipping struggles to use human element data
• 47:39 Linking crew data to operational KPIs
• 50:09 Advice for women entering maritime
• 51:21 Bootstrapping a maritime technology company

Claire Georgeson joins UnDocked to discuss one of shipping’s most persistent blind spots: the gap between operational performance and the lived reality of seafarers.

Drawing on a career spanning commercial tanker operations, Intertanko, and now her own company PsyFyi, Claire explains why she became increasingly concerned by the disconnect between shore-side commercial decision-making and the operational realities on board vessels. The conversation revisits piracy-era chartering decisions, the industry’s fixation on asset value, and the assumption that crew resilience can endlessly absorb operational pressure.

The discussion then turns to PsyFyi’s approach to collecting human element data directly from seafarers through low-friction messaging platforms such as WhatsApp and Telegram. Claire outlines how anonymised daily feedback allows owners to benchmark communication, motivation, recognition, safety culture, and organisational performance across fleets and crew populations.

Nick and Raal explore why shipping remains highly sophisticated in technical and commercial data collection, yet comparatively immature when it comes to understanding people. Claire argues that fragmented reporting structures, cultural gaps on board, paperwork fatigue, and charterer-driven administrative demands are now materially affecting vessel performance, retention, and safety outcomes.

The episode also examines enclosed space fatalities, the limits of traditional training approaches, and the growing focus on human factors from organisations such as OCIMF. Throughout, the conversation returns to a central question: if seafarers are fundamental to operational performance, why are they still largely treated as a cost centre rather than a strategic asset?

This episode is sponsored by Danelec.

Danelec’s new report, The Great Integration, explores why shipping’s growing volume of disconnected systems and operational data is undermining decision-making across the industry. Produced with Thetius, the report examines how owners can move from fragmented tools to integrated operational intelligence.

Download the report here