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Two Steps Forward — Sustainability Meets Business Reality

Two Steps Forward — Sustainability Meets Business Reality

By: Joel Makower and Solitaire Townsend
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Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.Joel Makower and Solitaire Townsend Economics
Episodes
  • What climate comedians can teach us about storytelling
    Jun 14 2026

    What can climate communicators learn from stand-up comedians? Quite a lot, it turns out. Joel Makower and Solitaire Townsend sit down with Stuart Goldsmith — climate comedian, podcaster, and Live at the Apollo veteran — and Esteban Gast, the Colombian-American comedian behind the Climate Comedy Cohort. They talk about performing for hostile rooms, the power of vulnerability, why hypocrisy is the best material, and why treating your audience like friends might be the most underrated tool in climate communications.

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    54 mins
  • Why sustainability professionals need to be ready for wild cards
    May 25 2026

    Soli and Joel ask an uncomfortable question:sustainability professionals are trained to track trends and build momentum —but are we actually prepared for wild cards?

    We went through some big ones: a 90% probability El Niño that most supply chains aren't pricing in, a data center oppositionmovement that's blocked $18 billion in U.S. projects, an insurance exodusthat's quietly making whole communities uninsurable, and the reality that social movements — for and against sustainability — are among the most powerful forces shaping corporate behavior.

    As Soli put it: This is literally our job. And we're not doing it.

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    39 mins
  • Why the inner work of sustainability is a key to professional success
    May 11 2026

    Joel and Soli dig into the new State of the Sustainability Profession report, which reveals a field under pressure — shrinking CEO engagement, shifting reporting lines, and budgets in flux. Then, author and activist Katharine Wilkinson joins to discuss her new book Climate Wayfinding, and why the inner work of grief, community, and reimagination may be exactly what sustainability professionals need right now.

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    38 mins
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