Last week, my town hosted its very first Crawl-o-ween, a Halloween pub crawl through downtown, complete with costumes and a free trolley from stop to stop. I found it on our visitors bureau website, made a post about it, and didn't mention massage once.

That's the whole point of this episode. The best local posts aren't about promoting yourself. They're about being seen as part of your town. When people see you cheering on the brewery, the trolley and the new event downtown, you stop being "a massage therapist" and start being their massage therapist.

In this episode:

• Where to find what's happening in your town: visitors bureau, chamber of commerce, parks and rec, the library, school calendars and Facebook Events
• A simple formula for turning any event into a post: what's happening, what people will be doing, how their bodies will feel, and what's a helpful thing to say
• Why tagging the businesses involved puts your post in front of their followers
• Visibility vs. promotion, and why "not mentioning massage" is the point
• November moments almost every town shares: the time change, Veterans Day, deer season, turkey trots, Thanksgiving and Small Business Saturday
• How to pick 4–5 moments and turn them into one local post a week

Your one thing this week:
Open your town's visitors bureau or chamber of commerce calendar. Pick one thing happening in the next two weeks, and ask: what will people be doing, how will their bodies feel, and what's a helpful thing I can say?

Free November Local Events Calendar:
Common November dates, a post idea for each, and a blank spot to plug in your own town's events. Grab it here

It's not about promoting yourself. It's about being a neighbor. Go find your two miles.

Find me on Instagram: @massage_marketing_done_for_you

The other night I googled my own business name, and right there on page one was a MapQuest listing sending people to an address I've never worked at. (Turns out it got mixed up with a long-closed business in town that also has "bodywork" in its name.) Picture a nervous first-timer rushing from work to a 5 o'clock appointment they waited weeks for, asking their phone for directions… and ending up on the wrong side of town.

That moment got me thinking: we pour so much energy into social media while other corners of the internet quietly shape our business way more. In this episode, we talk about why your Google Business Profile isn't a set-it-and-forget-it directory, and why treating it like one is costing you clients.

In this episode:

• Why Google Business Profile (formerly Google My Business) is your storefront, not a directory
• Social media vs. Google: someone scrolling vs. someone local who's ready to book right now
• Why one local person finding you on Google beats 100 likes from strangers
• The three things Google looks at when someone searches for a massage: relevance, distance, and prominence
• What to fill in on your profile, which words to use, and why reviews (and replying to them) matter
• The photos nervous first-timers want to see: your entrance, your parking, your room, and you
• The truth about naming photo files with keywords
• Describing your location the way a neighbor would give directions, using local roads and landmarks
• Why the internet has its own version of your business (MapQuest, Yelp, Apple Maps, Bing), and why it's worth checking

Your one thing this week:
Google your business name like a stranger would. Is your address right on page one? Your phone number? Your hours? Then check your Google profile: when did you last add a photo or reply to a review?

Join the Bodywork Media waitlist:
Members get one 5–10 minute Google Business Boost task every week, so your profile stays active without the overwhelm. It's way easier to keep up than to clean up. Join the waitlist: www.bodyworkmedia.com/waitlist

Instagram is the conversation. Google is the front door. Go find your two miles.

Find me on Instagram: @massage_marketing_done_for_you

If every single one of your posts ends with "book your massage here," this episode is for you.

In this episode, I break down a conversation I had with a fellow MT about why constantly asking people to schedule isn't working, and the three types of content every massage therapist actually needs to build trust before making the ask.

What You'll Learn

The 3 types of content you need (and why one alone won't work)

• Attraction content
  Your storefront window. The relatable, "this person gets me" content that gets new eyes on your account.
• Nurture content
  Your warm-up massage. The tips, behind-the-scenes, and face-to-camera content that builds trust before you ever ask for the sale.
• Sales content
  The actual ask. Showing people how to book and giving them the link.

Why your call to action isn't always "book now"

A call to action changes depending on the job of the post. A nurture post might ask someone to save it for later or send it to a friend. An attraction post might just ask for a follow. Sales posts are the only ones that should be pointing people toward your booking link.

Why generic marketing advice doesn't fit your business

Most content advice online is built for big online businesses...not a solo, local, brick-and-mortar massage therapist. Piecing together bits of that advice can leave you missing big parts of the picture without realizing it.

Favorite Quotes from This Episode

Want This Done For You?

If you're realizing you've only been posting one of the three types (probably sales), the Post Like a Local content club inside Bodywork Media has this built in for you: four weekly posts already balanced across attraction, nurture, and sales, with fill-in-the-blank captions built on the PLACE framework.

Doors open soon, join the waitlist to be first in line.

Listen to the full episode above, or wherever you get your podcasts.

Find me on Instagram: @massage_marketing_done_for_you