Track What Makes Money | Recruitment Cheat Code #207
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The easiest metrics to track are often the least valuable.
Recruitment marketers can easily get distracted by follower counts, impressions and engagement. The real question is whether those numbers contribute to business growth.
Cheatsheet:
- Don't confuse activity with impact.
- Focus on metrics that support commercial goals.
- More data isn't always better data.
From the Talent Matters Podcast
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