We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Just me this week, no guest, and two quick asks before you get on with your day.

First, I'm collecting case studies for the book This is Human-Centred Design. I'm after real projects with real constraints, the messy middles and the bits that nearly fell over, not the polished version. You don't need to be well-known; you just need to have done the work. There's a simple form linked below.

Second, there are a few spots left in the This is HCD community, and when they're gone, they're gone. What makes it different: all the courses are included in one place, a WhatsApp group so you get answers the same day rather than posting into a forum nobody checks, plus coaching and support from actual humans. The whole lot is €299. And if you're a student, or you're somewhere the euro is just too strong against your currency, get in touch and we'll agree a price that's fair for where you are. I don't want money to be the reason you're not in the room.

Submit a case study: https://tihcd-casestudies.netlify.app/
Join the community: https://www.thisishcd.com/circle-community

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BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

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BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
https://www.thisishcd.com/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
→ Submit an Article https://www.thisishcd.com/blog
+ Coming soon - JOB BOARD, FIND A MENTOR...and more
________________________

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
________________________

They explore what it takes for organisations to recognise they deliver services in the first place, how journey management plugs design into operations, and why the current moment feels like punk: stripping away the noise to focus on what actually works. Ben also shares reflections on scale, why mid-sized organisations often get the most from this approach, and what it would look like if governments truly designed the services they provide to citizens.

3 key takeaways

1. The UK Parliament replaced a broken project-led approach with a service operating model, organising around customer journeys and cutting a five-year transformation down to three.
2. Before you can sell journey management, an organisation needs to recognise it delivers services in the first place. Skip that step and you are wasting your time.
3. Service design is countercultural by nature. It cuts across silos and vested interests, and right now the discipline is in its punk moment: stripping back to the grassroots of what actually delivers value.

Links from the episode

• Ben on LinkedIn: uk.linkedin.com/in/breasy
• https://www.linkedin.com/pulse/what-disability-benefits-policy-had-been-well-designed-ben-reason-u7pwf/?trackingId=iFRycmcxR9%2B47n9uWGK%2F8A%3D%3D
• https://liveworkstudio.com/insight/gonzo-service-design/
• UK Parliament case study: https://liveworkstudio.com/case/a-service-operating-model-for-high-profile-customers/
• Take a free course on Journey Management with Gerry and Marc Stickdorn: https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
https://www.thisishcd.com/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
→ Submit an Article https://www.thisishcd.com/blog
+ Coming soon - JOB BOARD, FIND A MENTOR...and more
________________________

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
________________________

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion
https://www.thisishcd.com/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
→ Submit an Article https://www.thisishcd.com/blog
+ Coming soon - JOB BOARD, FIND A MENTOR...and more
________________________