Most female entrepreneurs are building their businesses on quicksand. They have all the strategy, the funnels, the perfect email sequences - but when success comes, it all cracks. Because they never did the unsexy foundation work first.

I've invested over $100K in business courses and coaches over the years. Some investments felt desperate and frantic. Others felt like a full-body hell yes. The difference? The seed of intention behind each decision.

Today I'm breaking down why your relationship with yourself determines whether your business thrives or crumbles - and it has nothing to do with your marketing strategy.

What we're covering:

• Why your conscious mind wants success but your subconscious keeps sabotaging
• The bullseye effect: how internal shakiness ripples into every area of life
• My friend's transformation from manic manifesting to trusting her body's wisdom
• The specific tools that align your conscious and subconscious beliefs
• How to move from fear-based decisions to value-based leadership
• Why community and hard conversations are non-negotiables for sustainable growth

Love this episode?!

Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

👉 Remember: You're going to fail more than you get it right. That's entrepreneurship. But when you fail from internal safety instead of fear, you fail forward with curiosity rather than collapse.

Be brave, not perfect, my babe! Xx, Kaija .

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Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

For years, I've been doing things that drained me because I thought I was "supposed" to do to build a successful online business and brand.. IG, FB, a sprinkle of TikTok, all the things that felt heavy and restrictive.

Buuuut within my 30-day social media detox, something clicked: I want to be a speakerrrr!! Events, conferences, retreats, companies.

The evidence has been there forever - I've loved every time I've presented or taught. So I invested in a Speaker Course and I'm going ALL IN (just like I am right here on my podcast!)

But the biggest thing that blew my mind is.. when I looked at my design after making this decision, every single aspect confirms this is exactly where I'm meant to go!

So today, I'm breaking down how my 1/3 Self-Projected Projector design and my 4 Prime Gifts have been guiding me to this moment all along.

What we're covering:

• Why I'm literally designed to use my VOICE to share my purpose and direction
• How my 4 Prime Gifts tell the story of this exact transformation
• The specific questions to ask yourself about your own design
• Encouragement to do your own 30-day experiment to align with what lights you up
• Why this is your year to stop abandoning yourself and start honoring your design

• The Amy Porterfield Show: Getting Paid to Speak: How to Land Stages, Set Your Fee, and Use Speaking to Grow Your Business w/ Jess Ekstrom
• Jess's Mic Drop Workshop

Craving Deeper Understanding?

Drop a comment on Spotify or leave a review on Apple telling me your HD type and Gene Keys info, and NAME what you're making a move on to align with your design in 2026. I'd love to support you along the way.

Screenshot this episode, share it on your stories, and tag me with your biggest takeaways from this episode!

Hit subscribe so you never miss an episode. ✨

This is your year to stop abandoning yourself and start honoring what your design has been trying to tell you all along.

Be brave, not perfect, my babe! Xx, Kaija .

.

.

Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

What happens when you finally stop trying to be the entrepreneur everyone else thinks you should be - and start becoming the one you actually are?

This episode is pure storytelling. No notes, no script - just me sharing the messy, beautiful journey of the last few years and how I finally crystallized who I'm meant to serve. I'm talking about the breakdowns, the humiliation of stepping out and stepping back (over and over), and how it all led me to Rachel - not just my ideal client avatar, but the archetype of the woman I AM, the woman YOU are.

And the plot twist is... after years of struggling to fit myself into the online coaching world, I discovered my actual path forward. Podcasting and Professional speaking. Because OF COURSE! I mean, cmonnnnn- Give me the mic and let's go!

What we're covering:

• The pattern that kept me stuck: stepping out and stepping back for years
• Who Rachel actually is - and why she's the female founder (creative, driven, heart-centered, and deeply complex)
• The both/and of our nature: driven and soft, logical and intuitive, strong and scared
• How I discovered professional speaking through Amy Porterfield & Jess Ekstrom
• Why all the hard lessons and humiliation make perfect sense now

Ready to Understand YOUR Unique Design?

If you don't know your Human Design or Gene Keys yet, now's the time to pull them:

• Human Design Chart: GeneticMatrix.com (free)
• Gene Keys Profile: GeneKeys.com (free)

Save them - because in the next episode, I'm breaking down exactly how my Human Design and Gene Keys align with everything I just shared, so you can start seeing how YOURS work for you too.

Tune into the next episode: How I'm Aligning with My Human Design & Gene Keys in 2026 (So You Can Too)

Want to Go Deeper?

If you're a female founder who's been trying to figure out your messaging, your path, your alignment - and you keep hitting walls or stepping out and stepping back - this is the work I do in my 1:1 containers.

We'll get clear on who YOU actually are (not who you think you should be) and how to bring your gifts forward in a way that feels genuinely aligned. Email me at hello@kaijadawn.com and let's talk.

Hit subscribe so you never miss an episode. ✨

Be brave, not perfect, my babe!

Xx, Kaija

P.S. - To all my Rachels out there (yes, you): I see you. I AM you. And I love you so much. Keep going. 💛

Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.