Everyone tells coaches they need a bigger audience… but what if that’s not actually the problem?

In this episode, Kendra breaks down the lie behind audience growth and why chasing followers, viral posts, and vanity metrics can keep coaches stuck. She explains the difference between having an audience and actually building a business, why your audience size matters more than you think, and the numbers you should be paying attention to if you want consistent growth.

Kendra also shares why relying only on organic content can create a slow and unpredictable path, and how paid advertising can help you get in front of more of the right people faster. If you’ve been posting consistently but still aren’t generating enough leads, clients, or sales, this episode will help you rethink your entire approach to audience growth.

In This Episode:

• Why Small Audiences Are No Longer Enough to Build Predictable Sales
• The Math Behind Sales: Why Small Lists Create Limited Results
• Why Lowering Your Price Usually Doesn’t Fix a Sales Problem
• The Audience Size Factor: How More Leads Create More Predictable Revenue
• The Webinar Reality Check: Why Small Audiences Make Selling Harder
• Better Messaging Helps, But It Can’t Replace Audience Growth
• The Truth About Selling Through DMs: Effective, But Not Always Sustainable
• How Low-Budget Ads Can Amplify Your Content and Grow Your Audience
• The Red Flags to Watch for When Choosing a Business Coach or Program
• The Numbers Every Coach Needs to Track for Business Growth

Enroll in Health Coach Accelerator:

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Being an entrepreneur takes sacrifice. You’re going to live the first few years struggling. You won’t have time for friends, family, or for yourself. That’s how it is because you need time to build your business. But once those few years are over and you leave your 9-5 job, you will feel amazing. You will have the freedom and the money that you’ve always wanted.

Join Kendra Perry as she shares why you need to just hang on if you’re a brand-new entrepreneur. All your hustle and sacrifice is going to be worth it on the other side. Entrepreneurship is living a few years of your life like most people won't so that you can spend the rest of your life like most people can't.

In this Episode:

• The Reality of Building a Business: Why Feeling Like Giving Up Is Normal
• The Entrepreneurial Sacrifice: Living Differently Now to Create More Freedom Later
• Why the First Few Years of Business Feel So Hard (And Why That Doesn’t Mean You’re Failing)
• The Problem With “Just Follow Your Alignment”: Why Success Requires Action and Consistency
• The Hidden Struggle of Entrepreneurship: Isolation, Uncertainty, and Learning to Trust Yourself
• Why Hustle Isn’t the Enemy: Understanding Seasons of Hard Work in Business
• The Shift Coaches Don’t Expect: Realizing You’re Building a Business AND Becoming a Marketer
• Staying in the Game: Why Persistence Is the Difference Between Success and Giving Up
• There Is No Shame in a Part-Time Job While Building Your Dream Business
• The Freedom on the Other Side: Why the Sacrifice Is Worth It

Caitlin Townsend went from feeling burnt out and stuck in her career as a chef to building a thriving fertility coaching business that supports her ideal lifestyle. In this episode of The Wealthy Coach Podcast, Kendra sits down with Caitlin for a behind-the-scenes look at her journey from making $12K months to reaching $60K months by building a business in a way that actually felt aligned for her.

Caitlin shares how she navigated the transition from working in a demanding culinary career to becoming a fertility coach, the mindset shifts that helped her stop playing small, and the strategies that allowed her to grow without relying on constant hustle. They discuss everything from creating a clear offer and building confidence with sales conversations to finding the right balance between business growth and personal freedom.

This episode is a great reminder that success doesn’t have to look like someone else’s version of entrepreneurship. Caitlin’s story shows what’s possible when you combine the right strategy with persistence, self-belief, and a business model that supports the life you actually want to live.

In this episode:

• From $12K to $60K Months: The Pricing and Revenue Shifts That Changed Everything
• Why Collaborating With Other Practitioners Can Create More Stability and Growth
• Finding Your Niche: How Clear Positioning Helps You Attract the Right Clients
• Building Sales Confidence and Creating Better Client Conversations
• The Money Mindset Work That Supports Long-Term Business Growth

Caitlin's Bio:

Caitlin Townsend is a certified fertility health coach and professionally trained chef who traded the chaos of restaurant kitchens for a life of freedom, flexibility, and deeply meaningful work. After years of navigating her own fertility journey, Caitlin found her calling in helping other women do the same, combining her nutrition training with lived experience to guide women through the physical, emotional, and hormonal complexities of trying to conceive. She works one-on-one with clients using functional lab testing to identify the root causes standing between them and the pregnancy they want. Now pregnant herself after years on the fertility path, Caitlin brings both professional expertise and genuine personal understanding to every client she works with. When she is not coaching, you will find her on her little farmhouse property, tending her garden and enjoying the slow, intentional life she built on her own terms.

Connect with Caitlin: https://www.nourishbycaitlin.com/

Webinars aren't dead. But the way most coaches are using them definitely is.

In this episode, Kendra sits down with webinar strategist Aandra Bohlen to unpack what's actually working in 2026 when it comes to webinars, challenges, workshops, and live events. They discuss why traditional teaching-heavy webinars are losing effectiveness, how to create genuine "aha" moments that move people toward action, and why engagement matters far more than cramming in more information.

They also dive into one of the biggest mistakes coaches make: assuming a webinar has failed if it doesn't generate immediate sales. Aandra shares her framework for creating micro-shifts, uncovering your unique methodology, and building enrollment experiences that feel natural instead of pushy. If you've been wondering whether webinars are still worth the effort, this conversation will give you a much more nuanced answer than a simple yes or no.

In this episode:

• Are Webinars Actually Dead or Are Coaches Using Them Wrong?
• Why Information Alone No Longer Converts Buyers
• The Shift From Teaching to Creating Transformation
• How to Build Webinar Experiences That Generate Sales Calls
• The Simple Exercise to Discover What Your Webinar Should Teach
• Finding Your Unique Framework and Market Differentiator
• Why Your First Webinar Probably Won't Make Sales (And That's Okay)
• Why Most Buyers Need Multiple Touchpoints Before They Purchase
• The Secret to Creating Webinars That Aren't Boring

About Aandra:

Aandra Bohlen, founder of Experiential Selling, where she helps business owners spot where they’re losing buyers and fix it so saying yes becomes the natural next step.

What makes her work unique is that she looks at everything from the buyer’s seat. That’s how she can quickly see where people start to drift, get confused, or hesitate, and design a conversion experience that drives more consistent revenue.

Connect with Aandra:

Instagram - https://instagram.com/aandrabohlen

Website - https://www.aandrabohlen.com/

Running a business effectively takes well-documented processes. Everyone in the organization needs to know what they’re supposed to do to run seamlessly and optimize productivity. Today, Kendra Perry talks about something critical – your company manual. Tune in to understand its value and discover a tool that will help you save time, increase productivity, and save your mental health.

Resources Mentioned in this Episode:

Zapier: https://zapier.com

Trello: https://trello.com

https://kendraperry.net/episode144


Love the show? Subscribe, rate, review, and share! https://kendraperry.net/

In this episode, Kendra shares a very real behind-the-scenes look at what happened after one of her posts unexpectedly went viral… and why it actually confirmed everything she believes about content marketing right now. From getting flooded with angry comments to realizing the followers weren’t even the right audience, she breaks down why going viral is often wildly overrated for coaches and service providers.

She also dives deep into the growing sameness of online content in the AI era and why she’s started pulling back on using AI to write her own emails, podcast episodes, and social posts. Kendra shares her concerns about how over-reliance on AI is impacting creativity, messaging, writing skills, and even our ability to think critically.

A great listen if you’ve been wondering why content feels so flat lately, why your messaging isn’t landing, or why everyone online suddenly sounds the same.

In This Episode:

• The exact reason my most viral post ever was actually the worst thing for my business
• Why specific content beats viral content every single time (and the math behind it)
• The one tiny change I should have made that would have prevented the whole mess
• Why AI is quietly making us all sound the same... and how it's costing you clients
• The flip I made in how I use AI that brought my voice back

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines.

In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.

Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.

In This Episode:

• The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)
• Boring subject lines vs. compelling ones (and why yours are probably the first one)
• The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)
• The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)
• How to A/B split test your subject lines so you always get two chances at a good open rate
• The resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effort
• Why preview text matters (and how to use it as a second subject line)
• The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen)

Referenced episodes:

1. Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)
2. Ep. 225: Email Nurture Sequences: Get My Template!

Tools & platforms mentioned:

1. FG Funnels
2. Claude (for subject line analysis)
3. ChatGPT (for subject line analysis)
4. The Weather Network app (for studying clickbait article titles)

Enroll in Health Coach Accelerator:

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.

She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women’s health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.

This conversation is also a reminder that scaling isn’t just about strategy. It’s about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.

In this coaching call with Marnee, Kendra discusses:

• The real reason health coaches plateau even when their offer is working and their close rate is solid
• The three things Kendra has seen separate coaches who make it from the ones who don't
• Why persistence beats strategy every single time and what that actually looks like in practice
• What to do when self doubt, rejection, and a bad week on social media make you want to quit
• The mindset shift that turns a struggling health coaching business into a sustainable one
  
  
  

Marnee Dejong's Bio:

Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.

Connect with Marnee: https://instagram.com/marnee.dejong

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy