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The Underground

The Underground

By: The Underground Pod
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Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.The Underground Pod Economics Marketing
Episodes
  • What's holding peat-free back? | Dan Durston & Simon Blackhurst
    Oct 13 2026

    Peat-free compost has come a long way, so why is the industry still struggling to move forward?
    Recorded live at Glee, Phil and Kate are joined by Dan Durston and Simon Blackhurst from Durstons to explore the commercial pressures, quality challenges and consumer perceptions shaping the future of growing media.
    With retailers still pushing for low-price compost, are manufacturers being forced to compromise on performance? And could poor-quality products be undermining consumer confidence in peat-free?
    The conversation explores plans for a minimum performance standard, the importance of helping gardeners choose the right products, and whether the industry should take the lead rather than wait for government legislation.
    With quality improving and the technology already available, what's really holding peat-free back?

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    34 mins
  • Finding profit hiding in plain sight | Josh Novell, Polhill Garden Centre
    Oct 6 2026

    Where could profit be hiding in the everyday workings of your garden centre?
    For Josh Novell, a sandwich arriving 10–15 minutes before his coffee prompted a closer look at how Polhill’s restaurant operated. That led to a wider examination of the processes, buying decisions and business habits that affect both profitability and the customer experience.
    Recorded live on stage at Glee 2026, this episode of The Underground sees Phil Wright joined by Polhill Garden Centre director Josh Novell to explore what the business has learned. They discuss why more coffee machines weren’t the answer, how keeping promotions running too long can erode profit, and why knowing when a Christmas product sold out can change the next buying decision.
    Josh also shares the ideas that didn’t work, including an Aldi-inspired approach to displaying deals, and explains the thinking behind Polhill’s expansion into padel and events.
    An honest, practical conversation about finding opportunities to improve profitability in the business you already have.

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    29 mins
  • Green-fingered to clean-fingered: meeting the changing garden customer | Natalie Boynton & Ed Hill
    Sep 29 2026

    What does the next generation of garden customers actually want from us?
    Recorded at Glee 2026, Kate Turner is joined by Natalie Boynton, Sales Director at Happy Plants, and Ed Hill, Managing Director of The Horti House, for a conversation about a customer who may look very different from the traditional green-fingered gardener.
    Natalie introduces the idea of the affectionate “plonker”: someone who wants gardening to be accessible, straightforward and easy to enjoy. From hanging baskets you can simply put on a hook to plants designed for balconies and rented homes, is the industry doing enough for people who want the result without first becoming gardening experts?
    They discuss whether plant care information has become unnecessarily complicated, how houseplants helped make plants part of lifestyle and interior design, whether garden centres can offer too much choice, and why giving customers confidence may matter more than giving them every piece of horticultural information.
    The conversation also explores the changing role of garden centres, the importance of knowledgeable staff, and how better use of technology, AI and customer data could help retailers understand and support the people coming through their doors.
    Plus, Natalie and Ed answer our Glee question: what could the garden sector learn from outside the industry?
    A thoughtful conversation about making plants easier to buy, easier to understand and relevant to a changing customer.

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    21 mins
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