https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers.

Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape.

⚙️ In This Episode
• 🚀 Nick Swan explains how SEOTesting evolved from a side project into a full SaaS business
• 📊 A practical explanation of statistical significance for SEO experiments
• 🤖 How Claude Code and Codex are accelerating software development
• 🔍 Why content refreshes consistently outperform many SEO tactics
• 🧠 Using Google patents and AI to generate better SEO personas
• 🔗 How MCP servers connect SEO tools, AI workflows, and automation
• 📈 Lessons from analyzing over 140,000 SEO tests
• ⚡ Why AI agents may soon be making SEO changes autonomously
• 🛠️ Insights into building scalable SEO workflows for agencies and in-house teams
• 📚 Nick’s favorite startup and productivity resources for founders

The episode also explores:
• How SEO split testing actually works
• Why content refreshes remain one of the highest-performing SEO tactics
• How AI workflows and MCP servers are reshaping SEO tooling
• The role of personas and query fan-out in AI-driven content optimization
• Why agencies and enterprise teams still need reliable SEO infrastructure
• The future of automated SEO monitoring and agentic workflows
• Startup lessons from bootstrapping a SaaS company for nearly a decade

This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike.

🛠️ Tools & Resources Mentioned
• SEOTesting.com → https://seotesting.com/
• Nick Swan on LinkedIn → https://www.linkedin.com/in/nickswan/
• Nick Swan on Twitter → https://x.com/nickswan
• SEOTesting MCP Server → https://www.loom.com/share/07db5eddb12b44b1abca348895d567df
• SEOTesting.com 45 Day Extended Free Trial Offer → https://seotesting.com/partner/page2pod/

📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search.

💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026?

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery.

Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entities, semantic associations, brand positioning, and what a company wants to be known for. She shares how marketers can measure brand visibility inside LLMs, why one-off prompt tracking can be misleading, and how SEOs can use competitor comparisons, branded queries, and content gaps to improve visibility across AI-driven search experiences.

🔍 In This Episode

• Why keyword research is becoming fuel for broader topic entity strategy
• How to think about what your brand wants to be known for in AI search
• The difference between what LLMs know about your brand and what they associate you with
• Why single-shot prompt tracking can create unreliable visibility data
• How branded search, mention rate, and competitive context help measure AI visibility
• The role of semantic triplets in clarifying brand identity and positioning
• Why side-by-side comparison content can outperform generic listicles
• How small businesses can learn from larger competitors without copying them
• What SEOs should understand about AI crawlers, bots, and technical accessibility
• How tools like ChatGPT, Gemini, Claude, Perplexity, NotebookLM, and Screaming Frog fit into AI visibility workflows

This episode is packed with practical insights for SEOs, content strategists, and marketers who want to build stronger brand visibility across both traditional search and emerging AI answer engines.

Subscribe to the Page 2 Podcast for more conversations with SEO leaders, AI search strategists, and digital marketing experts.

What do you think is the biggest shift in SEO right now: AI visibility, entity optimization, or brand authority? Drop your thoughts in the comments.

🛠️ Tools & Resources Mentioned
• Aimee Jurenka on LinkedIn
• Sitebulb article referenced in the episode
• Rickety Roo
• seo SUSTAINABLE
• John Mueller’s Q2 news mention

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth.

Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves.

📰 In This Episode
• Why breaking news still performs well in an AI-driven search world
• How Google Discover is changing traffic patterns for publishers
• Why Discover traffic can be high-volume but lower-value
• What AI search means for newsrooms, publishers, and SEO teams
• How publishers should rethink visibility beyond traditional Google Search
• The role of Search Console data in understanding real performance
• Why collaboration, experimentation, and adaptability matter in modern SEO
• Shahzad’s perspective on leadership, consulting, and building strategy in fast-changing environments

This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines.

Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of search, SEO, content strategy, and digital visibility.

What do you think will matter more for publishers in the next few years: Google Search, Google Discover, or AI answer engines? Drop your thoughts in the comments.

🛠️ Tools & Resources Mentioned
• Shahzad Abbas on LinkedIn → https://www.linkedin.com/in/shahzadabbas/
• AI Overviews Study → https://www.definemg.com/breaking-news-thrives-in-the-age-of-ai/
• Meat Loaf will help you fix your website → https://www.tvguide.com/news/meat-loaf-seo-1004749/
• Define Media Group → https://www.definemg.com/

Sponsored by Moving Traffic Media

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