In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importance of leveraging data in marketing and overcoming internal silos, to the impactful role of AI and innovation. Dive into Nate's compelling stories of how small changes in marketing strategies can lead to significant business outcomes, and get practical advice on how cross-team collaboration can accelerate growth and optimize workflows. Don’t miss this informative and engaging discussion that’s packed with actionable tips for CEOs, marketing leaders, and anyone looking to make a tangible impact through strategic branding and marketing.

00:00 Introduction to Hummingbird Creative Group

01:33 Meet Nate Cook: VP of Product Marketing at ABC Fitness

03:22 The Role of Data in Marketing

07:09 The Hummingbird Effect: Real-Life Examples

11:42 The Power of Collaborative Culture

14:28 Transforming Messaging Strategies

19:28 Voice of the Customer: Insights and Tools

21:40 Leveraging AI for Data Analysis

22:18 Leveraging Basic Data Analysis

24:07 Understanding Key Metrics in Marketing

26:07 The Importance of Cross-Functional Collaboration

27:34 Innovative Approaches in Marketing

29:16 Utilizing AI for Efficiency

33:20 Engaging Teams for Better Outcomes

41:03 Final Thoughts and Contact Information

Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.

00:00 Introduction to Hummingbird Creative Group

01:10 Meet the Team: Hanna

02:09 Guest Introduction: Briana Carter

02:40 Briana's Journey in the Industry

03:22 The Brilliantly Bonkers Tagline

05:31 Educational Background and Career Path

13:07 Transition to Marketing

16:35 First Job Experiences

19:46 Moving to Colorado and Career Growth

23:14 Joining Page and Future Prospects

24:58 Acquisition by Stantec: Embracing Change

25:33 Navigating the Transition Phase

27:18 The Hummingbird Effect in Marketing

27:47 Social Media and Rebranding in Construction

30:12 COVID-19: Challenges and Opportunities

31:15 Capturing Stories from the Field

33:21 Leveraging Thought Leadership

37:02 Innovative Proposal Strategies

39:57 Adapting to New Opportunities

49:57 Advice for Marketers: Asking Questions and Taking Initiative

53:24 Conclusion: Recap and Final Thoughts

Join Wendy Coulter, president of Hummingbird Creative Group, and Hanna as they sit down with Katie Nelson, CEO of Sales Uprising, to discuss the secrets of branding and business development. Katie shares her journey from running a consulting business to becoming a successful business coach, emphasizing the importance of small, consistent innovations—the hummingbird effect—in achieving significant growth. Learn about leveraging networks, maintaining cash flow, and the power of mindset and action in sales. Perfect for CEOs and business owners looking to enhance their marketing and branding strategies.

00:00 Introduction to Hummingbird Creative Group

01:49 Meet Katie Nelson: CEO of Sales Uprising

02:43 Katie's Journey in Sales and Business Development

06:54 The Hummingbird Effect in Action

14:19 Mindset and Daily Sales Activities

16:11 Challenges and Success Stories

22:59 Leveraging Opportunities in Business Development

27:09 Leveraging Networks Effectively

28:27 Staying Nimble and Adaptable in Business

29:12 The Willow Tree Analogy

30:09 Handling Business Shutdowns

33:27 The Importance of Experimentation

39:10 Balancing Passion and Burnout

46:25 Concluding Insights and Contact Information