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The Gobsmack Podcast

The Gobsmack Podcast

By: Dan Williams
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The Gobsmack Consulting podcast is for business owners who are tired of being perfectly adequate, politely forgettable and just another option. Each episode explores how to create customer experiences with proper wow factor, the kind that make people say, 'You have to hear what happened.' It is about designing the moments, touchpoints and little bits of intentional magic that make customers remember you, come back, spend more, bring their friends and tell better stories about your business.2026 Economics Leadership Management & Leadership
Episodes
  • Why I'm betting my business and my career on customer experience

    Why I'm betting my business and my career on customer experience
    May 13 2026

    Hi, I'm Dan Williams, and I'm going 'all in' on customer experience.

    I'd like to explain why.

    In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.
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    24 mins
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