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The Game On Girlfriend® Podcast

The Game On Girlfriend® Podcast

By: Sarah Walton
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Summary
 Why are some people more successful faster? Do women really support each other? How big does my online presence need to be? What do I do first to make money in my business? Can I really make money starting my own business? How important is social media? Am I going to have to work 24/7 to make a real living? Welcome to the Game on Girl friend podcast where we answer all of these questions through behind-the-scenes podcasts, interviews with successful business owners like you and direct coaching from veteran entrepreneur, Sarah Walton. We'll share industry insider tips on influence, productivity, confidence and always * always * motivation. There's nothing worse than feeling like you could've acted on your dreams, but you didn't. Sarah believes you were given your dreams, ideas and wishes for a reason. You'll come to consider this podcast a gentle nudge to remind you that you matter, your work matters and your dreams deserve a chance. But the best part? We'll actually talk about how to make that happen. This isn't your practice life. The game is on and you've got one shot and making it your best. Game on, Girlfriend…game on.© Sarah Walton, Better Way Moms, LLC 2023 Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 357. You Don't Need More Time — You Need Better Support with Gina Cotner

    357. You Don't Need More Time — You Need Better Support with Gina Cotner
    Nov 3 2026
    Time is the one thing almost every business owner swears she doesn't have enough of. It disappears when you love what you're working on, and it drags on forever when you're stuck on tasks you can't wait to finish. Yeah, you know what I'm talking about. As your wealth consciousness coach, I'm going to remind you that this feeling is rooted in scarcity and fear. More often than not, what's missing isn't time. It's support. I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Gina Cotner, the founder and CEO of Athena Executive Services, one of the top virtual assistant firms in the U.S. Gina never planned to start a business. Ten years later, she generates over a million dollars a year working about 10 hours a week, and she got there by letting other people support her. So if you've ever thought executive assistants are for other people, girlfriend, I'm going to challenge that today. All it takes is a mindset shift. Pop in your earphones, and let's get to it. WHAT YOU'LL LEARN Why most people have time and money confused, and which one is actually finiteHow a divorce, a short sale, and one persistent HR director led Gina to build her companyWhy asking for help goes against how we're wired, and how being a woman adds another layerWhy Gina was shy about even saying she had an assistant in the beginningThe long-term cost of overgiving and saying "I got it" to everything, including the toll on your healthWhy the two-minute task is often the hardest thing to hand off, and what one interruption really costs a CEOWhy none of us are ever really "off," and why grocery shopping counts as something you can delegateHow Gina builds trust and accountability on her team by role modeling restWhy she'd rather her team do great work and less work than more workA special bonus for Game On Girlfriend listeners who reach out to Athena Executive Services GINA'S GIFT TO YOU Wondering whether an executive assistant is right for you? Schedule a free call with Athena Executive Services to explore whether an EA could support your business, your personal life, or both. Mention you heard about Gina on the Game On Girlfriend® podcast, and if you become a client, you'll get 5 bonus hours of executive assistant support (a $275 value) in your first full month. Get the link here → https://sarahwalton.com/delegation/ CONNECT WITH GINA COTNER Website: https://www.athenaexecutiveservices.com/LinkedIn: https://www.linkedin.com/in/athenaea/Instagram: https://www.instagram.com/aes_executive_assistantsFacebook: https://www.facebook.com/AthenaVirtualAssistants ABOUT GINA COTNER Gina Cotner is the founder and CEO of Athena Executive Services, one of the top virtual assistant firms in the U.S. Athena Executive Services pairs highly-skilled Executive Assistants across the country with swamped and successful entrepreneurs and executives. Gina's team of elite EAs takes ownership of key processes and projects, freeing leaders to focus their time and energy where it matters most. Gina is also a dynamic speaker and workshop facilitator, known for her practical, engaging approach to delegation. Through immersive, collaborative experiences, she helps leaders confidently hand off the "heavy lifting" and build teams rooted in clarity, accountability, and trust. READY TO STOP DOING IT ALL YOURSELF? If this episode has you noticing how much you're carrying on your own, let's talk. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll look at where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-coursesFree Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcastYouTube: https://www.youtube.com/@TheSarahWaltonInstagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® ...
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    38 mins
  • 356. The Soul Contract vs. the Achievement Wound: Three Questions to Ask Before You Quit

    356. The Soul Contract vs. the Achievement Wound: Three Questions to Ask Before You Quit
    Oct 27 2026
    About eight years ago, Taylor Swift sat on her couch waiting for the Grammy nominations, and they weren't what she'd hoped for. She could have quit, disappeared, or chased the applause harder. Instead, she decided she'd make a better record. On this solo episode of the Game On Girlfriend® podcast, I break down what that moment reveals about two forces that drive high-achieving women. The achievement wound is the part of you that's always looking for outward applause. Your soul contract, on the other hand, is the thing you would do even if no one else knew about it. Knowing which one is driving gives you a choice before you take your next step. If you've ever stared at a quiet inbox or a disappointing bank balance and wondered whether it's time to quit, this one's for you. By the end, you'll have three questions to ask yourself in that moment, plus a journal prompt to help you see what's truly yours to deliver. Watch the documentary moment I reference, plus the full show notes → https://sarahwalton.com/soul-contract-vs-achievement-wound/ WHAT YOU'LL LEARN: The two ways this moment can go sideways: caving, or clenching and white-knuckling a process that isn't workingWhy a soul contract often asks you to expand, not just performThe "what" vs. the "how," and why the universe may nudge you to change your method, not your missionHow to tell whether you love the work or the applauseWhy grief points you back to your soul contract, and dread points you toward outside approvalHow to take your next step from an internal place of knowingA personal story of applying this in a real work and family momentHow to stop waiting for validation before you act JOIN THE ABUNDANCE ACADEMY If you love this type of work and you're ready to keep expanding, join us inside the Abundance Academy. It's 12 months of living inside of wealth consciousness, with me and a community of women on divine assignment who cheer each other on as they work through their soul contracts. I read every single application personally, and I can't wait to read yours. Apply here → https://sarahwalton.com/abundance-academy/ STANDING AT YOUR OWN CROSSROADS? Maybe you're at your own "should I quit or double down?" moment right now. If so, let's talk. As a gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-coursesFree Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcastYouTube: https://www.youtube.com/@TheSarahWaltonInstagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 352: The Achievement Wound — Why Success Never Feels Like Enough — In this solo episode, I name the achievement wound, share where it starts, and walk through the signs high-achieving women miss. It's a natural follow-up, since the achievement wound is what keeps us waiting for applause — https://sarahwalton.com/achievement-wound/Episode 300: 300 Episodes and Counting: Why Your Dreams in Progress Matter More Than Perfect Timing — After 300 episodes, I share why consistency beats perfectionism and how to keep going when you want to quit on your dream — https://sarahwalton.com/dreams-in-progress-300-episodesEpisode 346: Certainty Is a Skill (And You Can Learn It) — Certainty and confidence aren't the same thing. I explain how to build certainty in your business before you have proof, so it pairs well with trusting what's yours to deliver — https://sarahwalton.com/certainty-vs-confidence-in-business/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank ...
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    24 mins
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