There's a moment in every business when you realise the way you've been working can't keep working. The harder you push, the smaller the world around you gets. The more you "scale," the less you actually live.

This week on The Flow Lane, I'm sitting down with Abigail Brown, a serial founder who has built and exited three values-led businesses, including the plant-based superfoods brand Sari Foods and the organic childrenswear label The Simple Folk. Today, alongside her sister-in-law Amy Wilson, Abi co-runs Rebrandr, where they're quietly pioneering what they call the Slow Business Model. Last year, that approach grew their revenue by 181%, and they did it while staying present, healthy, and very much in their own lives.

What I love about this conversation is how honest it is. We talk about the part of scaling nobody likes to admit, that the founders who reach the next level aren't the ones working the hardest, they're the ones who finally let go of doing it all themselves. We talk about why systems are the unsexy thing that actually creates freedom, and why most of us avoid them anyway. We talk about scaling without losing yourself, your team, or the soul of what you built.

If you've been quietly burning out trying to grow your business, this is the conversation I want you to hear. It's a reminder that there is another way, and that the women living it are already among us.

You can find Abi at rebrandr.co.uk or on Instagram at @rebrandr.creative.studio, and listen to her podcast The Slow Circle wherever you get your shows.

Work with Emma: https://go.flowstatescollective.com/soulful-strategy-session

Opus 4.7 Adaptive

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If you like the show be sure to leave us a 5 star rating and review.
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Flow on friends,
Em x

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Premium clients don't buy cheap. They buy certainty.

In this episode, Emma walks through the CERTAIN method: a 7-part framework for attracting high-ticket clients without chasing, convincing, or compromising your energy. If you're scaling your business and ready to move out of constant launch mode and into aligned, high-value client work, this one is for you.

In this episode:

- Why high-ticket is often easier than low-ticket (and the math behind it)

- The 3 types of certainty premium clients are actually buying - Emma's CERTAIN method, step by step

- How to run a premium client audit on your offer this week

FREE RESOURCES: Hustle Culture Webinar → https://go.flowstatescollective.com/hustle-workshop-reg

Freedom & Flow Challenge → https://flowos.tech/7-day-automation-challenge WORK WITH EMMA: Apply for the 1% Club → https://go.flowstatescollective.com/1-club-waitlist

Soulful Strategy Session → https://go.flowstatescollective.com/soulful-strategy-session

Flow OS → https://flowos.tech/home

CHAPTERS:

0:00 Intro: high-ticket vs low-ticket

2:00 Why premium clients buy certainty, not features

3:30 The Bali retreat lesson: my first high-ticket sale

6:00 Attracting aligned clients instead of chasing

8:00 The 3 types of certainty premium clients want

10:00 C: Clarity (who you serve in one sentence)

12:00 E: Evidence (your client results, not just yours)

14:30 R: Results path (name your process)

16:00 T: Transformation (sell the after)

17:30 A: Alignment (values-based positioning)

19:00 I: Invitation (clear CTA, no apologizing)

21:00 N: Nervous system (enrollment energy)

24:00 The premium client audit 26:30

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CONNECT: Instagram → @emmamaidment_

Website → emmamaidment.com

#theflowlane #highticketclients #femaleentrepreneur #premiumclients #businessmindset #freedombusiness #scalingyourbusiness #authenticmarketing

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

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The best wellness practitioners are often the worst marketers. And it's costing them.

If you're a breathwork facilitator, chiropractor, nutritionist, somatic practitioner, yoga teacher, or any kind of wellness pro watching less-skilled people fill rooms and charge premium prices while you struggle to enrol clients, this episode is for you. The work isn't the problem. The way you're packaging and articulating it is.

In this episode, Emma breaks down why depth doesn't sell itself, the positioning shift that turns your craft into a scalable offer, and how to build visibility and collaboration strategies that don't require you to hustle on social media all day. Plus, why your energy is part of your marketing whether you realise it or not.

In this episode:

- Why the most skilled practitioners get out earned by louder, shallower marketers

- Selling desires and outcomes instead of modalities and sessions

- How to package your work into offers that scale beyond 1:1

- Visibility and collaboration strategies that don't require constant hustle

- Why your energy IS your marketing (and how to use that)

📩 SPECIAL LISTENER OFFER: DM Emma the word "POSITIONED" on Instagram (@emmamaidment_) and she'll personally send you her initial thoughts on your positioning. No funnel, no form, just real feedback on how to articulate what you do so the right people pay for it.

🚀 WORK WITH EMMA: Soulful Strategy Session → https://go.flowstatescollective.com/soulful-strategy-session

#theflowlane #wellnesspractitioner #breathwork #somaticcoach #wellnessbusiness #positioning #scalableoffer #femaleentrepreneur #freedombusiness

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Imposter syndrome isn't proof you're a fraud - it's proof you're growing.

In this episode of The Flow Lane, Emma unpacks the three lies imposter syndrome tells high-achieving women, why it intensifies the more successful you become, and a simple practice to use the next time it hits.

In this episode:

- Why imposter syndrome hits hardest at the highest levels (and what that actually means)

- The 3 lies imposter syndrome tells you and how to counter each one

- A grounding practice to move through self-doubt without losing momentum so you can overcome the imposter syndrome feeling.

FREE RESOURCES: Hustle Culture Webinar → https://go.flowstatescollective.com/hustle-workshop-reg?utm_source=podcast_shownotes&utm_medium=podcast&utm_campaign=ep67_imposter_syndrome&utm_content=hustle_workshop

WORK WITH EMMA: Soulful Strategy Session → https://go.flowstatescollective.com/soulful-strategy-session?utm_source=podcast_shownotes&utm_medium=podcast&utm_campaign=ep67_imposter_syndrome&utm_content=soulful_strategy

📚 CHAPTERS:

0:00 - The lie most successful women still believe
1:30 - What imposter syndrome actually is
4:15 - Why it gets louder as you scale
7:40 - The 3 lies (and the truth behind each)
12:20 - A practice for when it hits mid-launch
15:30 - Your reframe for this week

CONNECT: Instagram → @emmamaidment_

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Can you actually build a business and be a present mother, or is something always slipping? In this episode of The Flow Lane, Emma Maidment shares her honest, unfiltered journey of doing both. Not the highlight reel. The real version: the guilt, the recalibration, the seasons that didn't look the way she thought they would, and the framework that finally let her stop choosing.

This is for the woman who is tired of being told she can have it all, and wants to know what it actually looks like to live it on her own terms.

In this episode:

- Why Emma stopped trying to "balance" motherhood and business and started integrating them instead

- The both/and mindset shift that changed how she structures her week, her offers, and her energy

- An honest look at guilt, the mental load, and the boundaries she had to build (and rebuild)

- What she wishes she knew before becoming a mother in business

- How she's redefined success now that small humans are part of the equation

🔗 FREE RESOURCES:

Freedom & Flow Challenge →

Hustle Culture Webinar →

📱 CONNECT: Instagram → @emmamaidment_

#theflowlane #femaleentrepreneur #mompreneur #businessandmotherhood #freedombusiness #womeninbusiness #workingmoms #flowstate

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Should you pay for PR placement, or is there a smarter way to build credibility and visibility in your business?

Emma had a client recently come to her with a story. A friend was about to spend $8,000 on a magazine feature, hoping that somehow, somewhere, the right person would see it and it would translate into business. No strategy, no distribution plan, just hope. And it got Emma thinking about how often entrepreneurs buy into paid PR for all the wrong reasons.

In this episode, Emma draws on her background in public relations to break down the real difference between paid placements and earned media, and why one of them tends to build trust in a way the other simply can't. She shares her honest bias (she has never paid for a placement herself), while also being clear that paid PR is not inherently a scam. It has a place, but only if it's built into a bigger system.

You'll walk away with a five-part decision framework to run every PR opportunity through before you spend a cent, whether that's a magazine feature, a paid podcast slot, or a sponsored editorial. You'll also learn why the feature itself is never the ROI, and why the distribution that happens afterwards is where your investment actually pays off.

You'll learn:

The real energetic and strategic difference between paid placement and earned media, and why each one serves a different purpose in your business

The five filters to run every paid opportunity through, covering audience alignment, outcome clarity, distribution, opportunity cost, and integrity

Why most entrepreneurs are buying PR for validation, certainty, or avoidance, and how to spot it in yourself before you spend

How to become genuinely press-worthy, including the simple Google Alerts hack Emma uses to land earned features on repeat

The exact assets you need before you pitch yourself anywhere, and why making a journalist's job easy is the most underrated PR strategy there is

Whether you're sitting on an opportunity you're not sure about, or you're ready to step into more visibility without outsourcing your credibility, this episode will give you the clarity to know exactly what to do next.

Emma's PR Pitch Cheat Sheet, with scripts and templates, is available free inside the Flow States Collective community: https://tinyurl.com/yse5bwdz

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Have you ever dropped your price because a lead went quiet? Or watched someone with less experience charge significantly more than you and actually get it? That moment of confusion is worth paying attention to, because the gap between what you charge and what you could charge is rarely about your skills. It's almost always about positioning.

In this episode, Emma breaks down why brand positioning is the invisible force setting your price before you even open your mouth. She explores what it really means to know where your brand sits in the market, why the signals your business sends create a perception of trust long before any sales conversation, and why the coaches who charge premium prices aren't necessarily better than you. They're just positioned differently.

Emma also gets into something that doesn't get talked about enough in the personal branding space: the difference between performing a position and actually embodying one. Because the goal was never to fake it until you make it. It was always to build something so genuinely yours that the right clients feel it before they can even explain why they trust you.

You'll learn:

• Why undercharging is almost always a positioning problem, not a confidence problem
• What it means to understand where your brand sits in your market and what that communicates to potential clients
• How to move from performing your brand to genuinely embodying it, and why that shift changes everything

If this episode sparked something for you, Emma would love to hear where you feel your brand is positioned right now. Come find her on Instagram at @emmamaidment_ and continue the conversation there.

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

If your personal brand feels like a costume you have to keep putting on - this one's for you.

So many female entrepreneurs have a brand that looks the part but quietly feels off. The content feels exhausting to create. The clients it attracts aren't quite right. And somewhere underneath it all, there's a nagging sense that you're performing a version of yourself rather than actually being seen.

In this episode, Emma breaks down exactly why this happens and more importantly, how to fix it.

You'll learn the difference between a brand built on what you think you should be versus one built from genuine alignment, the 3 pillars that make a personal brand magnetic rather than just visible, and how to identify your own brand frequency - the energy you transmit before you even say a word.

This is the episode that will make you rethink everything you've been told about personal branding.

🎯 Get the free guide - 5 Proven Strategies To Building An Authentic Personal Brand (https://api.leadconnectorhq.com/widget/form/H94mZbGjQgOFvXjOKuHi)

Let's stay connected: Instagram → @emmamaidment_

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club