Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op.

Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op’s colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce.

You’ll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you’re managing a global brand or a scaling startup, Matt’s insights on cross-functional alignment between HR and Marketing are essential.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.

Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.

Resources:

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation and training strategies that led the nonprofit to reach organic growth. She also reveals key insights to help dismantle the fear around posting and foster a genuine advocacy culture. Struggling to encourage team sharing or brand authenticity? This episode outlines a practical roadmap for building an effective, authentic employee advocacy program, no large budgets required.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!