Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement?

Beatrice Edera Panariello, Senior Digital Marketing Manager at Aviva Investors, joins the show to reveal how she built an award-winning program that’s delivered over half a million pounds in equivalent media value within one of the world’s most tightly regulated industries.

This episode provides a masterclass in navigating the risk of social media by co-creating guardrails with legal teams, reframing advocacy as a tool for personal professional growth rather than just a corporate megaphone, and leveraging AI to streamline the compliance process. Beatrice shares how to transition to a high-trust, expert-led LinkedIn presence that reaches four times the audience of a corporate account.

Whether you are struggling with low engagement or high-risk barriers, this conversation offers a proven roadmap for scaling influence globally while staying 100% compliant.

Resources:

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

​Download the 2026 Employee Advocacy Benchmark Report.

Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Your employees are your company’s most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that modern buyers and candidates trust.

In this episode, we are joined by Zach Blew, a Talent Brand and People Programs Leader formerly of Meta and Glassdoor. Zach shares his experience from his time at Meta, including the nuts and bolts of building an employee advocacy program from the ground up, starting with a pilot that achieved a staggering 40% adoption rate.

Zach shares his “Goldilocks method” for engaging everyone from the on-the-go sharer to the high-touch executive, and explains how to move past vanity metrics to track hard ROI, such as cost-per-click and direct job applications. He also debunks the myth that advocacy requires a massive content production budget, highlighting how authentic employee voices now take priority over flashy, polished content.

Whether you’re struggling to get executive buy-in or looking to scale an existing program, this episode provides a masterclass in driving reach, trust, and bottom-line results through the power of your people.

Resources:

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

​Download the 2026 Employee Advocacy Benchmark Report.

Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure.

Download the free 2026 Employee Advocacy Benchmark Report.

In this special episode, host Lewis Gray breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from global programs, including giants like Cisco, Nissan, and Toyota. Lewis reveals why 2026 is the year advocacy moves from an optional extra to a vital revenue and talent-attraction engine.

Lewis shares that the 2026 Employee Advocacy Benchmark Report indicates sales teams are emerging as the driving force behind employee advocacy, accounting for 33% of all activity, as their involvement directly links to stronger pipelines and higher win rates. At the same time, 92% of managers are using AI to handle the heavy lifting, while 41% of employees continue to personalize content to maintain authenticity. The episode also explores how uncertainty remains the biggest barrier to posting, and how structured training can significantly reduce non-participation, alongside why 80% of the most successful programs actively involve senior leadership to build legitimacy and spark internal competition.

Whether you are struggling to prove ROI to your CFO or trying to get your CEO to post their first update, this episode offers the data-backed evidence you need to move the needle.

Resources:
Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

Download The World's Biggest Employee Advocacy Study.

Get Certified in Employee Advocacy.

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