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The Coaching Equation

The Coaching Equation

By: Ryan Lang & Brook Bishop
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Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

© 2026 Copyright © 2024 The Coaching Equation
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Making the Complex Simple: Josh Sutcliffe on Building High-Performance Teams Through Process-Driven Leadership
    Feb 18 2026

    In this episode, Josh Sutcliffe, an internationally recognized sport coach developer and team community builder, joins us to explore how high-performance teams are built by simplifying the complex and leading with a process-driven approach.

    We unpack what truly makes a great coach, why focusing on the process matters more than chasing outcomes, and how strong relationships can become a powerful competitive advantage.

    Because sustainable success doesn’t start with results. It starts with respect, connection, and leadership that people believe in.

    Listen to Josh Sutcliffe as he speaks on Building High-Performance Teams Through Process-Driven Leadership on The Coaching Equation podcast!

    Enjoy the podcast? Subscribe and leave a 5-star review!

    Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.


    Connect with Ryan Lang!

    Website: https://www.ryanrlang.com/

    Instagram: https://www.instagram.com/realryanlang/

    LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

    Facebook: https://www.facebook.com/ryan.lang.984


    Learn more about Empire Partners:

    Website: https://empirepartners.net/

    LinkedIn: https://www.linkedin.com/company/empire-partners/

    Facebook: https://www.facebook.com/profile.php?id=100093312203714


    Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery


    #LeadershipDevelopment #HighPerformanceTeams #CoachingExcellence





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    49 mins
  • Path to Mastery: Mastery Level - What It Really Takes to Build a Legacy Beyond Revenue
    Feb 4 2026

    Welcome to the tippy top of the Path to Mastery series.

    In this episode, we take a closer look at the fourth and final stage of the journey: mastery. We dive into the defining characteristics of a business owner who has reached this level.

    Together, we get real about becoming a transformational leader, allowing others to play a meaningful role in your business growth, and why leaders at the mastery level are driven by a mission beyond revenue.

    Because here’s the truth: No revenue level makes a business forever safe. Mastery requires intention.

    Learn more in the full episode of The Coaching Equation- Path to Mastery: Mastery Level - What It Really Takes to Build a Legacy Beyond Revenue


    Enjoy the podcast? Subscribe and leave a 5-star review!


    Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

    Connect with Ryan Lang!

    Website: https://www.ryanrlang.com/

    Instagram: https://www.instagram.com/realryanlang/

    LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

    Facebook: https://www.facebook.com/ryan.lang.984


    Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.


    Connect with Brook Bishop!

    Website: https://brookbishop.com/

    Instagram: https://www.instagram.com/brookthebishop1/

    LinkedIn: https://www.linkedin.com/in/brookbishop/

    Facebook: https://www.facebook.com/brookthebishop


    Learn more about Empire Partners:

    Website: https://empirepartners.net/

    LinkedIn: https://www.linkedin.com/company/empire-partners/

    Facebook: https://www.facebook.com/profile.php?id=100093312203714


    Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery


    #PathToMastery #BusinessLeadership #TransformationalLeader

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    43 mins
  • The Hidden Success Traps That Stop Businesses From Reaching Mastery
    Jan 21 2026

    In this episode, we’re in the third of the four stages on the path to mastery, diving into the success level. We explore what this stage really is, the traps that come with it, and how to move through success without getting stuck on the way to mastery.

    We dive into why comfort at the success level can be risky, how the sunk cost fallacy shows up, and the critical role your team and hiring play in continued growth. We also look at how marketing and sales shift at this stage, and how your mission guides the direction of your business.

    What keeps us stuck is not allowing ourselves to move forward. Keep growing while staying anchored to your mission. As your sales level up, your leadership must level up too.

    Tune in the full episode of The Coaching Equation - The Hidden Success Traps That Stop Businesses From Reaching Mastery


    Enjoy the podcast? Subscribe and leave a 5-star review!


    Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.


    Connect with Ryan Lang!

    Website: https://www.ryanrlang.com/

    Instagram: https://www.instagram.com/realryanlang/

    LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

    Facebook: https://www.facebook.com/ryan.lang.984


    Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.


    Connect with Brook Bishop!

    Website: https://brookbishop.com/

    Instagram: https://www.instagram.com/brookthebishop1/

    LinkedIn: https://www.linkedin.com/in/brookbishop/

    Facebook: https://www.facebook.com/brookthebishop


    Learn more about Empire Partners:

    Website: https://empirepartners.net/

    LinkedIn: https://www.linkedin.com/company/empire-partners/

    Facebook: https://www.facebook.com/profile.php?id=100093312203714


    Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign

    Show More Show Less
    49 mins
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