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The Coaching Edge Podcast

The Coaching Edge Podcast

By: Dr. Steve Jeffs and Erwin de Grave
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A Podcast About Coaching, Business and other Interesting Stuff.

Copyright 2024 Dr. Steve Jeffs and Erwin de Grave
Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • The Answers Are in the Room: Paul Dupuis on Leading a Turnaround by Asking Better Questions
    Jun 17 2026

    Paul Dupuis turned around a failing operation of around 75,000 people by asking questions, not giving orders. The former Randstad India and Japan CEO joins Dr. Steve Jeffs and Erwin de Grave to share his belief: the answers are in the room. Learn his three-question approach to listening, the power of "What if," and his E5 Movement model of leadership. A practical conversation for coaches and leaders who want to lead change without pretending to know everything.

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    44 mins
  • The Back End Most Experts Forget: Dr. Trudy Beerman on Building Digital Authority
    Jun 10 2026

    A podcast spot, a book, or a TV interview gets you noticed once. Then most experts go quiet, and the attention disappears.

    Dr. Trudy Beerman has produced hundreds of expert interviews as CEO of PSI TV. She holds a doctorate in strategic leadership from Liberty University. In this episode she explains the back end most experts forget.

    Visibility now decides who gets hired. Search engines and AI recommend the people who show up with relevance, recency, and repetition. Your name and message need to match across every platform, or the algorithm reads you as a stranger.

    Trudy and hosts Dr. Steve Jeffs and Erwin de Grave map a clear starting point. Own your website first. Build outward from there. Play the long game, and your effort compounds.

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    43 mins
  • Being a Great Coach Is Not the Same as Building a Business: Brooke Summer Adams on 8 Years of Coaching Coaches
    Jun 3 2026

    Being a great coach will not build your business. Brooke Summer Adams learned this the hard way before she went full-time.

    Known as The Coach's Coach, Brooke recovered from body image struggles through life coaching, built a six-figure business in 18 months, and now helps new coaches replace their salary and work for themselves. In this episode she names the split most coaches miss: coaching gives people what they need, while marketing gives people what they want. Two skill sets, two learning curves. She shares the three questions behind a strong personal brand and explains why the cringe of the early days is the price of entry, not a sign you chose wrong. Practical, direct, and honest about the work involved.

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    45 mins
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