Is your Amazon Black Friday strategy setting you up for success or leaving sales on the table?

In Episode 91 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down surprising results from Amazon Australia's Prime Big Deal Days and reveal what the data means for Black Friday Cyber Monday 2026. With sales up 28% and units sold jumping 78%, the numbers tell an interesting story, but what can Amazon sellers learn from them? Discover why timing your advertising spend, maintaining inventory and building momentum before the event could make all the difference.

From smarter Amazon Ads strategies to maximising sales and protecting profitability, discover four key lessons, five practical strategies and the costly mistakes sellers can't afford to make this Q4. Are you ready to make the most of Amazon's biggest shopping season?

THIS THURSDAY: Live Amazon Ads Playbook Workshop

Join Hamish, Seb and the Sell Global team for a practical 90-minute workshop on optimising Amazon Advertising and driving more profitable growth.

📅 Thursday 5 November | 11am - 12:30pm AEDT

Includes a live Q&A and practical workbook. Can't attend live? Register anyway and we'll send the replay straight to your inbox

Save your seat: https://gm.gosellglobal.com/the-amazon-ads-playbook-workshop-save-your-seat

What does it really take to become an Amazon advertising expert? And what happens when hard work and ambition don't quite go to plan?

In this episode of TACOS Tuesday, Sell Global's Hamish Conway sits down with business partner and Head of Advertising, Sebastian Hargreaves, for a different kind of conversation.

From chasing a professional football career to building his expertise in Amazon advertising, Seb shares the setbacks, lessons and experiences that shaped his approach to business, problem-solving and leadership.

They also explore what drives Seb, why solving the right problems matters, and what excites him about the future of Amazon advertising.

An honest, entertaining conversation about ambition, resilience and the person behind the Amazon Ads expertise.

Tune in for a different side of TACOS Tuesday!

P.S. Want to learn more from Seb? Join him, Hamish and the Sell Global team for our live Amazon Ads Playbook Workshop. This practical 90-minute workshop covers what good Amazon Advertising looks like, where brands commonly go wrong, and what to focus on to drive more profitable growth. Thursday 5 November, 11am – 12:30pm AEDT Includes a live Q&A and practical workbook.

>>> ⁠Save your Seat Here⁠

Q4 is the biggest opportunity of the year for many Amazon brands but a few costly mistakes can quickly derail your results.

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal 6 critical Q4 mistakes Amazon brands need to avoid heading into Black Friday, Cyber Monday and the peak holiday shopping season.

Some of them might seem obvious. Others could be quietly costing you sales, increasing your ad spend and hurting performance at exactly the wrong time.

If you’re selling on Amazon this Q4, listen to this before your next big deal event.

Tune in to learn what to watch for and how smarter preparation can make a significant difference to your Q4 results.