Stop Selling According to Your Wallet
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Stop Selling According to Your Wallet
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Do you feel the pressure to grow your business, but doing so feels a bit like drowning? Hosts Kyle Bullock and Jimmy DeGroot tackle a common problem in jewelry retail: salespeople "selling from their own wallet" — defaulting to lower-priced, lab-grown, or special-order items instead of showing and selling higher-value, emotional purchases.
This episode shows how to spot the issue in your POS metrics, shift mindset and merchandise, and train teams to "show and sell" natural pieces first, favor in-stock bridal, and improve average retail, profit contribution, and customer delight.
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