If you've ever posted in a Facebook group asking what other stagers are charging, first of all — no shame. We've all done it. But you probably walked away more confused than when you started, because pricing a vacant staging business is genuinely complicated and a comment section just can't hold that conversation. This is an expensive business model to run, and if the pricing isn't right, it can really hurt you. It does not matter whether you're brand new or you've been in business for years.

In this episode, I'm kicking off a three-part series on pricing your vacant staging service, and I'm starting with the pillar that I know trips most of us up: overhead allocation per project. It's the piece of the pricing puzzle that took me the longest to understand, and once I did, everything started to make a lot more sense. I'll walk you through what it is, how to calculate it, and what the real numbers look like for a staging business that is built to last.

Listen in! My goal is that you walk away with clarity on at least this one piece of your pricing.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why pricing for vacant staging is genuinely complex and why that's not a reflection of your skill.
• What the three pillars of pricing are and their importance.
• Why you should be pricing for the business you want and not the one you have right now.
• How your contract term length (30, 60, or 90 days) directly impacts how much overhead each project must carry.

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Running a staging business means dealing with all kinds of client requests. Some reasonable, some feeling like they are meant to test your boundaries. "Can you install tomorrow?" "I'll give you a lot of business, so can you give me a better price?" "We don't like the art—can you come change it before photos?"

If requests like these stress you out or leave you feeling devalued, you're not alone. But here's the thing: most of these aren't actually boundary violations. They're just questions from people who don't fully understand how staging works or who skimmed your 20-page client agreement.

In this episode, I'm talking about how grounded communication can better help you respond to client requests from a place of emotional neutrality instead of frustration or fear. I also walk you through the four key components of communicating your policies effectively, plus share a FREE plug-and-chug communication template that you can use right in your own business!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The three critical components of grounded communication
• How to separate your personal identity from your business identity so client requests don't feel like personal attacks
• Why deciding your communication plans ahead of time keeps you out of emotional reactivity
• When to create exceptions to your policies using client filters and when to hold firm

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Download your copy of the Communication Plan Template
  

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.