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Sequence Over Strategy

Sequence Over Strategy

By: Michelle Warner
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Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.2024 Michelle Warner Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ask Small, Build Deep
    May 21 2026

    Think about the people in your network you could actually call on for a favor right now. The ones where asking feels natural, not awkward. For most business owners, that list is shorter than they'd like. The gap between meeting someone and having a real relationship with them isn't filled by time or small talk.

    Resources

    The Michelle Warner

    Networking That Pays

    Free Workshop

    Previous Episodes

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    21 mins
  • Second Launch Problem
    May 7 2026

    Your first launch sold out, so why did the second one flop? That gap between a killer debut and a painful follow-up isn't bad luck, and it's not the market turning on you.

    In this episode, Michelle breaks down exactly what's happening when your first offer flies and the next one stalls, using her three levers of business growth framework. She walks through the real reason launch one worked (hint: you cleared a backlog, not cracked a code), what most people get wrong heading into launch two, and how to use that dip productively so launch three actually compounds

    Resources

    If your second launch left you wondering how to actually keep your list fresh between offers, Michelle's Relationship Funnel Bootcamp is where you build that out. Over four consecutive Thursdays starting May 18th, you'll work alongside a small cohort to construct your full relationship marketing funnel step by step, so you're not just guessing at how to find the right people, you've got a repeatable system for it. Check it out Here - https://www.themichellewarner.com/relationshipbootcamp

    Other Links

    The Michelle Warner

    Networking That Pays

    Free Workshop

    Previous Episodes

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    19 mins
  • Give Yourself a Job
    Apr 23 2026

    You've had the good conversations. You've met the right people. So why does it feel like you're screaming into the void every time you try to follow up?

    Michelle gets into what to do when your networking momentum has stalled - not because the other person isn't interested, but because there's just no natural reason to keep showing up in each other's lives. The fix isn't more follow-up emails. It's giving yourself a job. Michelle walks through two practical strategies that put you on the inside instead of waiting on the outside for someone else to create the opening.

    Resources

    If you're drawn to relationship marketing but can't quite picture what it looks like in practice: the daily habits, the time commitment, which metrics you should be tracking to know if it's working -this free live training is for you. Michelle Warner is opening the books and walking you through a real day (and a real month) in her almost social media-free relationship marketing practice, so you can see exactly what it looks like behind the scenes. This is for people who are relationship marketing-curious and are ready to see the workflow in action to understand what it would look like in their business.

    Join her live on April 27th at 2pm ET. Register free at the link below. Registration Link: https://themichellewarne.kit.com/relationshipmarketing

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    20 mins
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